University of Delaware

What you'll study

This programme blends core concepts from media studies, communication theory and practical media production. You will study how media operate in social, political and cultural contexts while learning applied skills in writing, multimedia production and audience research.

• Core theory and history: media theory, mass communication, media institutions and the social impacts of media.
• Research methods: quantitative and qualitative approaches including survey design, content analysis and ethnographic methods for studying media audiences and effects.
• Digital and multimedia production: courses in multimedia storytelling, audio and video production, web publishing and digital design tools.
• Professional communication: journalism fundamentals, public relations, advertising principles, strategic communication and crisis communication.
• Data and analytics: social media analytics, metrics for audience engagement and introductory media data visualisation.
• Electives and special topics: global media, media law and ethics, visual culture, documentary studies and theatre of public communication.
• Capstone and practical experience: a senior capstone or practicum project and opportunities for internships with media organisations, nonprofits, government agencies or private firms.

The degree is typically structured around general education requirements, a sequence of major core courses, elective specialisms and a practicum or capstone to synthesise your learning. Small seminar-style classes are combined with lab-based workshops for production skills.

Entry requirements

Admission is through the University of Delaware undergraduate intake. Applicants are expected to hold an accredited secondary school completion certificate or equivalent. Admissions decisions consider academic record, preparation in relevant subjects and the overall strength of the application.

• Academic preparation: strong performance in English and humanities is recommended; courses in social sciences, media, or computing are beneficial for digital strands.
• Portfolio or samples: some applicants, especially those emphasising production or creative work, are encouraged to submit a short portfolio or writing samples demonstrating communication skills.
• Transfer applicants: previous college-level coursework in communication, media, journalism or related fields is evaluated for transfer credit.
• Language requirements: non-native English speakers must demonstrate proficiency in English through recognised tests or university-approved qualifications.

Career prospects

Graduates leave prepared for a wide range of roles across journalism, media production, corporate communication and the creative industries. The combination of theoretical insight and practical skills is valued in both commercial and public sectors.

• Content producer, multimedia journalist or news reporter
• Social media manager, digital strategist or community manager
• Public relations specialist, communications officer or brand strategist
• Media planner, advertising account executive or copywriter
• Production assistant, video editor or podcast producer in broadcast and digital media
• Researcher or analyst focusing on media effects, audience insights and policy
• Progression to postgraduate study in media studies, communication, journalism or related fields

Why study at University of Delaware

The University of Delaware offers a balance of rigorous academic study and accessible practical training. Students benefit from hands-on labs and production facilities, faculty active in research and professional practice, and structured internship support that connects classroom learning to regional and national media organisations.

Being situated within easy reach of major East Coast media markets provides extra opportunities for placements and networking, while study-abroad options, student media outlets and industry partnerships give diverse pathways to build a portfolio and launch a career in media and communication.