Florida International University

What you'll study

The programme combines core marketing theory with specialised modules addressing the fashion and luxury sectors, international market dynamics and retail operations. Core topics typically include consumer behaviour, marketing research and analytics, brand management, digital marketing and international marketing strategy. Fashion-specific and elective modules often cover fashion merchandising and buying, luxury brand strategy, retail management and omnichannel retailing, trend forecasting, supply chain considerations for apparel, visual merchandising, and sustainability in fashion.

Students can expect a mix of classroom learning, case studies, industry guest speakers and applied projects. Most pathways include a capstone consulting project, practicum or internship with a fashion brand, retailer or marketing agency that allows learners to build a professional portfolio. Coursework emphasises practical skills such as market analysis, pricing and promotion strategies, e-commerce optimisation, social media and influencer campaigns, and use of merchandising and retail analytics tools.

Entry requirements

Applicants should hold a recognised bachelor’s degree or equivalent from an accredited institution. Admissions typically assess undergraduate transcripts, a current résumé, a personal statement outlining professional goals and reasons for choosing the specialism, and one or more letters of recommendation. Many programmes accept applicants from related creative or business backgrounds; those lacking formal marketing study may be asked to complete foundational modules.

Standard requirements also include proof of proficiency in English for non-native speakers (accepted tests or institutional equivalents). Some programmes accept GMAT or GRE scores but may also offer waivers for applicants with relevant work experience or strong academic records. Candidates with prior industry experience in retail, merchandising, fashion design or marketing may be given favourable consideration for practical placements.

Career prospects

Graduates are prepared for a wide range of roles across fashion, luxury and retail sectors as well as agencies and e-commerce businesses. Typical job titles include marketing manager, brand manager, buyer, merchandiser, retail operations manager, product manager, category manager, digital marketing specialist, social media strategist, and client-facing consultant for fashion retailers. The international focus also positions graduates for roles managing cross-border expansion, global sourcing, or regional brand offices, particularly across the Americas and Caribbean markets.

Alumni commonly move into positions at fashion houses, department stores, specialty retailers, online marketplaces, luxury brands, marketing and PR agencies, trend forecasting firms and start-ups. The programme’s applied projects and internships help graduates build employer-relevant portfolios and networks that support transitions into the industry.

Why study at Florida International University

Florida International University is located in Miami, a global gateway to Latin America and an active centre for fashion, trade and retail. Studying at FIU offers access to regional industry connections, internship opportunities and a multicultural consumer market that is valuable for international fashion marketing. The university’s College of Business provides marketing expertise, analytics resources and partnerships with local businesses.

Students benefit from FIU’s emphasis on experiential learning, including practicum placements, industry-led projects and networking events with professionals from fashion houses, retailers and agencies. The campus community and alumni network in South Florida offer ongoing opportunities to engage with a diverse market and develop the practical skills and relationships sought by employers in fashion and luxury marketing.