St. John's University

What you'll study

The programme combines core marketing theory with specialised modules that address the international fashion sector. You will study strategic and practical topics that prepare you to plan, launch and manage fashion brands and collections across global markets.

• Core Marketing Foundations – advanced consumer behaviour, brand management, integrated marketing communications and marketing analytics for decision-making.
• Fashion‑specific Modules – international fashion marketing, fashion brand strategy, trend forecasting and product development tailored to apparel, accessories and lifestyle categories.
• Retail and E‑commerce – multi‑channel retail strategy, buying and merchandising, e‑commerce operations and digital customer journeys in fashion contexts.
• Supply Chain and Sourcing – global sourcing strategies, supply chain management, sustainability and ethical practices in the fashion supply chain.
• Digital & Social Media – social media marketing, influencer strategy, content creation and performance measurement for fashion campaigns.
• Research & Applied Project – methods in marketing research and a capstone consultancy or applied project working with a fashion brand, retailer or industry partner. Internships or industry placements are typically available for eligible students.

Entry requirements

Applicants are normally required to hold an undergraduate degree from a recognised institution, typically in business, marketing, design, fashion or a related discipline. Candidates with professional experience in the fashion or retail industries are welcomed and may be considered even if their first degree is in another subject. Some applicants may be asked to submit a portfolio that demonstrates relevant industry experience or creative work.

International applicants whose first language is not English must demonstrate proficiency through an approved English language qualification. Additional requirements may include a personal statement outlining career goals and, in some cases, references or an interview. Standardised tests such as the GMAT or GRE are not universally required but may be requested for some applicants.

Career prospects

Graduates are prepared for a wide range of roles across the fashion and lifestyle industries, including positions that span marketing, product and commercial functions. Typical career paths include:

• Brand manager or assistant brand manager for fashion labels
• International marketing manager, focusing on market entry and expansion
• Digital marketing or e‑commerce manager for fashion retailers
• Merchandiser, buyer or product manager
• Retail operations and category management
• Fashion PR, communications and influencer marketing specialist
• Trend forecaster, buyer or planning analyst
• Consultant or entrepreneur launching fashion start‑ups

Why study at St. John's University

St. John’s University is located within one of the world’s leading fashion and retail markets, providing students with direct access to industry contacts, internships and live project opportunities. The programme blends academic rigour with applied learning—small class sizes and faculty who bring professional experience allow for personalised feedback and mentorship.

Students benefit from the university’s career services, alumni network and connections to New York’s fashion ecosystem, including retailers, brand houses and creative agencies. The curriculum emphasises global perspectives and sustainability, equipping graduates to navigate the commercial, cultural and ethical challenges of international fashion marketing.