Pace University

What you'll study

The programme combines core marketing principles with fashion-specific modules to develop skills in strategy, brand management, digital commerce and global market dynamics. Students study topics such as consumer behaviour, marketing research, integrated marketing communications, and analytics alongside specialised units in fashion merchandising, international fashion marketing strategy, luxury brand management, retail buying and omnichannel retailing.

• Core marketing modules: marketing strategy, quantitative/qualitative research methods, consumer insights, pricing and product strategy.
• Fashion-focused modules: fashion brand management, merchandising and assortment planning, trend forecasting, international retail environments, and sustainability in fashion.
• Digital and commerce: e‑commerce strategy, social media and influencer marketing, digital analytics and customer experience design for fashion.
• Practical experience: industry projects, case studies, a capstone consultancy project and opportunities for internships with fashion houses, retailers and agencies.
• Electives and cross-disciplinary options: students can choose electives in areas such as supply-chain management, entrepreneurship, visual merchandising or luxury services to tailor the degree to career goals.

Entry requirements

Applicants are normally expected to hold a recognised undergraduate degree in any discipline. Relevant professional experience in retail, marketing, merchandising or fashion is beneficial but not always required. Selection typically takes into account academic transcripts, a résumé, a personal statement outlining motivations and career goals, and one or two letters of recommendation.

International applicants whose first language is not English must demonstrate proficiency through an approved English language test unless they qualify for an exemption. Some applicants may be asked to attend an interview. Standardised tests such as the GMAT or GRE are sometimes optional depending on the applicant’s background and the programme pathway.

Career prospects

Graduates move into a wide range of roles across the fashion and lifestyle industries, using marketing expertise in both creative and commercial capacities. Typical positions include brand manager, marketing manager, e‑commerce manager, fashion buyer, merchandise planner, retail development manager, digital marketing strategist and product manager. Careers can be found in global fashion houses, luxury brands, retailers, online marketplaces, marketing and PR agencies, and start-up ventures focused on fashion technology and sustainability.

The programme’s New York location and industry-facing curriculum support networking and internship opportunities that help students transition into roles in both domestic and international markets.

Why study at Pace University

Pace University offers proximity to one of the world’s leading fashion and retail hubs, giving students easy access to brands, showrooms and agency networks. The university emphasises practical learning through small-class teaching, faculty with professional experience in marketing and fashion, and curricular projects linked to industry partners.

Students benefit from career services, internship placement support and alumni connections across New York’s fashion ecosystem. The flexible structure of the degree allows for elective choices and hands-on projects so students can build a portfolio of work relevant to global fashion employers.