Capital University

What you'll study

This programme combines management principles with sector-specific study of the creative and media industries. Core themes include arts administration, entertainment business models, marketing and audience development, rights and copyright, production and event management, and digital media strategy. Teaching balances theory and practice through seminars, workshops, case studies and project work.

• Core modules: Introduction to Creative Industries; Principles of Management; Cultural Policy and Practice; Marketing for Arts and Media; Finance for Creative Organisations.
• Practical modules: Event and Venue Management; Production Planning (film, music and live performance); Digital Media Production Basics; Project Management for Creative Teams.
• Sector-specific modules: Music and Talent Management; Film and Television Business; Publishing and New Media; Rights, Contracts and Intellectual Property in the Creative Industries.
• Capstone and experiential learning: Placement or internship with a cultural organisation, live event delivery project, and a final-year independent management project or dissertation.

Assessment typically includes portfolios, group projects, presentations, written assignments and industry-linked assessments. Opportunities to work with local theatres, festivals, broadcasters and cultural organisations are embedded in course learning.

Entry requirements

Applicants are normally expected to hold a relevant secondary school qualification (A-levels, IB, or equivalent). Typical offers focus on a combination of academic achievement and evidence of interest in the creative industries; acceptable qualifications may include vocational or BTEC routes in related subjects. Mature applicants with relevant work or voluntary experience are also considered.

All applicants whose first language is not English will need to demonstrate English language proficiency through an approved qualification or test. Some modules and placements may require enhanced interpersonal or organisational experience; a short interview or informal assessment may be used as part of the selection process.

Career prospects

Graduates go on to roles across arts, entertainment and media organisations, with common career paths including arts administrator, events manager, festival producer, artist or talent manager, marketing and audience development officer, venue manager, media project coordinator and rights/production coordinator. The programme also provides foundations for postgraduate study in arts management, cultural policy, media business or MBA-type courses.

Many students progress into the not-for-profit cultural sector, commercial entertainment companies, broadcasters, production companies, and creative agencies. Practical placement experience and project work aim to help students build industry contacts and a professional portfolio.

Why study at Capital University

Capital University offers a programme designed to bridge creative practice and professional management, emphasising hands-on learning and industry engagement. Students benefit from small-group teaching, practical workshops and access to campus facilities suitable for rehearsal, production and media work. The university’s links with regional cultural organisations, venues and media partners support placements and live project opportunities.

Support services include careers guidance, placement offices and enterprise initiatives that help students develop CVs, audition or pitch materials and professional networks. The curriculum is regularly reviewed to reflect changes in technology, rights management and audience behaviours, ensuring graduates are prepared for contemporary roles in the arts, entertainment and media sectors.