Capital University

What you'll study

The programme blends core theory with applied practice. You will study media and communication theory, media history, and critical approaches to analysing news, advertising and popular culture alongside practical modules in digital media production, audio-visual storytelling, multimedia journalism and social media strategy. Research methods and statistics for media research are included to equip you with skills for audience analysis and campaign evaluation.

Typical modules and topics include:

• Foundations of Communication: key theories, models and history of mass and interpersonal communication.
• Media Law and Ethics: legal principles affecting press freedom, privacy and intellectual property; ethical decision-making in media practice.
• Digital Production and Editing: camera operation, audio recording, video editing and basic motion graphics for multiplatform content.
• Journalism and News Production: reporting, feature writing, interviewing techniques and newsroom workflow for online and broadcast media.
• Public Relations and Strategic Communication: campaign planning, stakeholder engagement, crisis communication and message framing.
• Social Media and Content Strategy: platform-specific strategies, analytics, community management and content planning.
• Media Research Methods: qualitative and quantitative techniques, survey design, content analysis and data interpretation.
• Capstone/Practicum: a final-year project, internship or portfolio that demonstrates applied competence in a chosen area.

Entry requirements

Applicants are typically required to hold a recognised secondary-school qualification appropriate to undergraduate study, with a record of academic achievement in relevant subjects. Mature applicants with professional or practical experience in media, communications or the creative industries are welcome and assessed on an individual basis. International applicants must demonstrate English language proficiency through a recognised test or equivalent prior qualifications.

Some pathways or production-focused modules may request a short portfolio or examples of previous work (written, audio or video) to help advise on suitable module choices, but a portfolio is not always required for general admission.

Career prospects

Graduates of this programme enter a wide range of careers across media, communications and the creative industries. Typical roles include journalist, news researcher, social media manager, content producer, broadcast production assistant, public relations officer, corporate communications specialist, media planner and community engagement coordinator. The programme also provides a strong foundation for postgraduate study in media, journalism, communications, marketing or related fields.

Capital University’s location and industry links support internship opportunities with local broadcasters, digital agencies, non-profits and businesses, helping students to build practical experience and professional networks before graduation.

Why study at Capital University

Capital University offers a liberal-arts learning environment with small class sizes and close faculty supervision, so students receive personalised feedback and mentoring. The Communication and Media Studies programme emphasises experiential learning—students use campus media labs and studios, complete projects for real clients and can take internships that connect classroom learning to workplace skills.

Students benefit from career services, media-placement support and an alumni network active in regional media and communications roles. The curriculum is designed to balance critical thinking, ethical awareness and technical competencies, preparing graduates to adapt to rapid changes in the media landscape.