Canisius University

What you'll study

The programme blends core communication theory with applied coursework and experiential learning. You will study principles of public relations, advertising, strategic communication, media writing and visual communication, supported by liberal-arts courses in writing, persuasion, research and ethics.

• Core topics: Introduction to Communication Studies, Principles of Public Relations, Advertising Fundamentals, Strategic Communication Planning, Media and Society, Ethics in Communication.
• Skills and methods: Media writing and editing, digital and social media strategies, visual storytelling, multimedia production, audience research and analytics, message design and branding.
• Research and analysis: Communication research methods, public opinion and persuasion, campaign evaluation and measurement.
• Applied learning: Internship or practicum with local organisations, client-based campaign courses, and a senior capstone project that requires development and assessment of an integrated communications campaign.
• Electives and enrichment: Courses in crisis communication, nonprofit communications, political/public affairs communication, event management, and courses from related fields such as marketing, journalism, or graphic design.

Classes are taught in small sections with emphasis on writing, presentation skills and portfolio development. Students are encouraged to complement the major with minors or concentrations in areas such as digital media, business, or political science, and to participate in student media and professional societies.

Entry requirements

Typical applicants should hold a high-school diploma (or recognised equivalent) and demonstrate readiness for undergraduate study through academic transcripts and a record of coursework in English and writing. Admission considers the whole applicant file, including academic performance, letters of recommendation, and a personal statement that explains interest in communication and career goals.

Canisius accepts applications through standard undergraduate channels and considers transfer applicants. Standardised test scores (when provided) may be considered as part of the review, but applicants should check the university's current testing policy. Relevant work experience, extracurricular involvement in student media or clubs, and a short portfolio of writing or media projects can strengthen an application.

Career prospects

Graduates of this programme enter a broad set of communication roles across sectors. Typical career paths include:

• Public relations practitioner or media relations specialist
• Advertising account management or copywriting
• Social media and digital content strategist
• Corporate or internal communications professional
• Nonprofit communications and fundraising
• Event and stakeholder engagement manager
• Market research or communications analyst
• Government and public affairs roles

Alumni also move into related fields such as journalism, brand management and marketing, or pursue graduate study in communication, business, public policy or law. The programme emphasises portfolio development and internships to help graduates demonstrate practical experience to employers.

Why study at Canisius University

Canisius offers a liberal-arts education with a Jesuit tradition that emphasises ethical leadership, critical thinking and service. The communication programme is delivered in small classes where faculty provide close mentoring and career guidance.

• Experiential opportunities: Local internship partnerships and client-based courses give students direct workplace experience in Buffalo and the surrounding region.
• Facilities and student groups: Students can gain practical skills through campus media outlets, digital labs and student chapters of professional associations.
• Career support: Dedicated career services help with internship placement, résumé and portfolio development, and employer connections in communications and advertising sectors.
• Flexible pathways: The programme complements minors, study-abroad options and interdisciplinary coursework for students who want to tailor their communication training to specific industries.

Together, these elements prepare graduates to enter the communication workforce with both the practical skills and the ethical perspective valued by employers.