University of Adelaide

What you'll study

The program blends foundational business subjects with practical digital and technical skills. Early coursework typically covers core business disciplines such as accounting, management, economics and marketing, while digital-focused subjects introduce digital strategy, e‑commerce, digital marketing, user experience (UX) principles and basic programming concepts for business.

As you progress you study more specialised topics including data analytics for business, databases and information systems, digital product development, cybersecurity fundamentals for business, design thinking and innovation, project management, and legal and ethical issues in the digital economy. Many students undertake a capstone or industry project that integrates strategy, analytics and technology to solve a real organisational problem.

• Core business foundations: accounting, organisational behaviour, marketing fundamentals, business strategy
• Digital and technical skills: digital marketing, e‑commerce, introductory programming, databases, web technologies
• Analytics and data: business analytics, statistics for decision making, data visualisation
• Innovation and design: UX principles, digital product development, design thinking
• Professional practice: project management, digital ethics and law, capstone/industry project

The degree structure allows electives and cross-disciplinary options, so students can tailor study towards areas such as marketing technology, entrepreneurship, or advanced analytics. There are opportunities to take industry placements, short-term projects with external partners, and collaborative studio units that simulate workplace environments.

Entry requirements

Admission is based on completion of an Australian Year 12 qualification or an equivalent international secondary qualification. Applicants normally require a competitive ATAR or equivalent; domestic alternative entry pathways and recognised prior learning are available. International applicants should hold a recognised secondary school completion such as the International Baccalaureate or comparable national qualifications.

All applicants must meet the University's English proficiency requirements. Typical evidence includes an approved English test (for example IELTS, TOEFL) or previous study in English as recognised by the University. Additional program-specific prerequisites are uncommon, but some units may assume prior familiarity with basic mathematics or computing concepts.

Career prospects

Graduates enter a wide range of roles across private, public and not-for-profit sectors where digital capability is essential. Common career paths include:

• Digital marketing specialist, social media manager or content strategist
• E‑commerce manager or online retail operations analyst
• Business analyst or digital transformation consultant
• Product manager or digital project manager
• UX researcher or customer experience designer
• Data analyst focusing on commercial or marketing data

The degree also provides a strong foundation for entrepreneurship, in-house innovation roles and further study such as honours or postgraduate programs in business analytics, information technology, marketing or management.

Why study at University of Adelaide

The University of Adelaide offers a research‑led business education with close industry engagement and practical learning opportunities. Students benefit from access to modern teaching facilities, industry partnerships in South Australia and a curriculum designed to reflect current commercial digital practices.

Support services include career development, internship facilitation and entrepreneurship initiatives that help students connect with employers and launch ventures. The program’s flexible structure allows you to combine digital business study with complementary majors or electives across the University’s faculties, helping you tailor your degree to specific career ambitions.