University of Adelaide

What you'll study

This programme blends core communication theory with applied units in strategic planning, campaign development and digital media. You will study foundational subjects such as media and society, communication theory and research methods, then move into specialist subjects including public relations, advertising principles, strategic communication planning, brand management, crisis communication, and social media strategy.

Practical skills are a major focus: units commonly include media writing and storytelling, content creation for digital platforms, media law and ethics, analytics for communicators, and campaign design and evaluation. The degree typically culminates in a capstone or professional project where you develop and pitch a strategic communication campaign for a real or simulated client. Many students also take an industry placement or practicum to gain work experience.

• Core topics: communication theory, media and society, research methods
• Specialist topics: public relations, advertising, strategic communication planning, crisis and issues management
• Digital skills: social media strategy, content production, analytics and audience measurement
• Professional practice: campaign development, capstone project, work-integrated learning or placement
• Electives: options to study complementary areas such as marketing, journalism, film, politics or cultural studies

Entry requirements

Applicants are normally required to have completed an Australian Year 12 qualification or an equivalent secondary qualification. Entry is competitive and selection is based on academic achievement; alternative entry pathways are available for mature-age applicants, those with vocational qualifications, and students completing recognised diploma programmes.

International applicants must hold a recognised secondary qualification comparable to the Australian Year 12 and meet the University’s English language requirements. Typical English language evidence accepted includes recognised proficiency tests; minimum scores vary by test and are published by the University. Some applicants may be invited to provide a personal statement outlining relevant interests or experience, but a portfolio is not usually required for the Strategic Communication major.

Career prospects

Graduates are prepared for a wide range of communication roles across private, public and not-for-profit sectors. Common job titles include public relations officer, communications adviser, social media manager, content strategist, account executive at advertising or PR agencies, and corporate communications specialist. The skillset also transfers into related areas such as marketing, community engagement, government communications and stakeholder relations.

Many graduates also pursue postgraduate study in media, marketing, public relations or research-led pathways such as honours and master’s programmes to specialise further or move into academic and senior strategic roles.

Why study at University of Adelaide

The University of Adelaide offers a communication curriculum that combines theoretical rigour with hands-on practice and industry engagement. Students benefit from access to dedicated media facilities, editing suites and digital labs and are taught by staff with research and professional experience in media, PR and marketing.

The programme emphasises employability through work-integrated learning, industry projects and links with local and national organisations in Adelaide and beyond. Smaller tutorial groups and supervised projects give opportunities for personalised feedback and professional development, helping graduates to enter the workplace with practical portfolios and real-world experience.