University of Adelaide

What you'll study

This combined program integrates marketing subjects with hands-on design studios. Marketing coursework typically covers principles of marketing, consumer behaviour, brand management, market research, digital marketing, advertising and marketing analytics. You will learn to plan campaigns, interpret customer data and develop strategic communications for different channels.

Design components emphasise visual communication and human-centred design. Typical studio and theory units include design thinking, typography and layout, visual storytelling, interaction and user experience (UX) fundamentals, prototyping and production techniques, and design research methods. Studio projects progress from individual exercises to collaborative briefs that simulate real-world client work.

The degree structure blends lectures, seminars, workshops and studio time. Assessment methods commonly include design portfolios, group presentations, marketing plans, research reports and practical projects. Electives allow you to tailor study toward areas such as digital design, service design, e-commerce, or Data Analytics for Marketing.

Entry requirements

Admission follows the University of Adelaide's undergraduate entry pathways. Domestic applicants will generally require a completed senior secondary qualification or equivalent and achievement at a level that meets university admission. The design component often requires submission of a folio or evidence of creative practice as part of the selection process.

Applicants with prior tertiary study, vocational qualifications or substantial industry experience may be eligible for alternative entry or credit for specific units. International applicants must meet the University's English language requirements and present recognised secondary qualifications or equivalent international credentials.

Career prospects

Graduates are prepared for roles that sit at the intersection of marketing and creative practice. Common career paths include:

• Brand and product management – developing brand strategy and managing product marketing lifecycles.
• Digital and social media marketing – planning and executing online campaigns, content strategy and analytics.
• Marketing research and insights – conducting qualitative and quantitative research to inform decision-making.
• UX/UI and interaction design – designing user-centred interfaces and digital experiences.
• Creative roles – visual designer, art director or studio designer producing communications for print and digital media.
• Consultancy and agency roles – working in advertising, design or marketing agencies on client-facing briefs.

The combined skill set is also valued in start-ups, not-for-profit organisations and public sector roles where the ability to translate consumer insight into compelling, practical design solutions is sought after.

Why study at University of Adelaide

The University of Adelaide offers a learning environment that balances research-informed business teaching with practical, studio-based design education. Students benefit from access to specialised facilities such as design studios and digital labs, industry-linked projects and opportunities for internships or work-integrated learning.

The University’s location provides connections to a diverse business and creative community, enabling collaboration with local employers and agencies. Teaching is delivered by staff with industry experience and research expertise, and students can build a professional portfolio and network that supports transition into the creative-business workplace.