Vilnius University

What you'll study

This programme combines core marketing theory with hands-on communication practice to give you a holistic view of how organisations build and manage relationships with customers and stakeholders. The curriculum typically covers marketing fundamentals, integrated communication strategies, consumer behaviour and market research, alongside applied modules in digital marketing and branding.

• Core marketing modules: Principles of Marketing, Strategic Marketing, Marketing Management.
• Communication and media: Integrated Communication, Advertising and Creative Strategy, Public Relations.
• Digital and analytical skills: Digital Marketing, Social Media Strategy, Marketing Analytics and Data Interpretation.
• Research and professional practice: Market Research Methods, Quantitative and Qualitative Techniques, Internship/Practical Project.
• Capstone: Bachelor’s thesis or major applied project demonstrating strategic planning and implementation across channels.

Teaching methods typically include lectures, seminars, case studies, group projects, client-based assignments and an internship or practice placement to build real-world experience.

Entry requirements

Admission is based on a completed secondary-school qualification or equivalent recognised by Vilnius University. Applicants usually need to demonstrate proficiency in the language of instruction; international applicants should provide an accepted language certificate or other evidence of language competence. Selection may consider academic records, a motivation statement and, where applicable, entrance examinations or interviews set by the university.

Applicants with prior study in relevant subjects (business, economics, languages, social sciences) or practical experience in communication or marketing may be at an advantage. Specific documentation and assessment procedures vary for domestic, EU/EEA and non-EU applicants, so consult the university admissions office for precise guidance.

Career prospects

Graduates are prepared for roles across the marketing and communications spectrum in private companies, public sector organisations, agencies and non-profits. Typical job titles include:

• Marketing coordinator or marketing manager
• Brand or product manager
• Digital marketing specialist / social media manager
• Market researcher or marketing analyst
• Public relations or communications officer
• Advertising account executive or creative strategist
• Communications consultant or corporate communications specialist

The programme also provides a solid foundation for entrepreneurial endeavours and for further study at master’s level in marketing, communications, management or related fields.

Why study at Vilnius University

Vilnius University is one of the region’s long-established academic institutions, offering a broad intellectual environment and connections across Lithuania and the Baltic region. Studying marketing and integrated communication here gives you access to experienced academic staff, practical project opportunities with local organisations and exposure to regional market dynamics.

The university supports student mobility and cooperation with industry through exchange programmes and partnerships, enabling practical internships and networking. Facilities for study and research, combined with a city location that hosts a growing creative and start-up community, make Vilnius University a strong setting for developing both theoretical knowledge and practical communication skills.