Oxford Brookes University

What you'll study

The programme combines core marketing theory with hands‑on digital skills. Early modules introduce marketing fundamentals, consumer behaviour and marketing communications alongside digital concepts such as web design principles, content creation and social media management. Core digital topics covered across the course typically include SEO and search marketing (paid and organic), social media strategy, content marketing, email marketing, digital advertising, analytics and insight, e‑commerce and conversion optimisation.

As you progress you'll study modules on digital marketing strategy, marketing research and data analysis, brand and campaign management, and user experience (UX) for marketing. Teaching mixes lectures, workshops, practical labs and live client briefs so you build a portfolio of real campaigns and analytics reports. Most students complete a final year project or consultancy capstone that applies digital tools and measurement to a business problem.

The programme often offers flexibility such as an optional professional placement (sandwich) year or study abroad opportunities, and routes that include a foundation year for applicants who need extra preparation before Year 1.

Entry requirements

Applicants are expected to have a standard secondary school qualification, such as A‑levels, BTEC or equivalent vocational qualifications. Typical offers for this type of programme are for reasonable grades at A‑level (or equivalent), but specific entry conditions vary by year and applicant background; applicants with relevant work experience or an approved foundation route are considered. You will normally be asked to demonstrate competence in English and mathematics at secondary school level. International applicants will need to meet the University's English language requirements through an accepted test or qualification.

Oxford Brookes welcomes applications from mature students and from those with non‑traditional qualifications; in such cases evidence of motivation and any relevant experience or portfolios will be considered. Check the university's official admissions pages for the exact entry profile that applies to your year and route.

Career prospects

Graduates leave prepared for a wide range of marketing roles in both client and agency settings. Typical entry roles include digital marketing executive, social media coordinator, content producer, SEO/SEM specialist and e‑commerce assistant. With experience, alumni move into roles such as digital marketing manager, paid media manager, digital analyst, brand manager, and head of online trading. The course also provides a strong foundation for freelance consulting, starting a digital agency, or progressing to postgraduate study in marketing, data analytics or business.

The practical focus and campaign work produce a portfolio of evidence employers look for, and many students secure internships and graduate roles via live briefs, placement years and the university careers service.

Why study at Oxford Brookes University

Oxford Brookes combines a teaching focus on practical, career‑oriented skills with close links to local and national employers. Students benefit from small group teaching on marketing modules, access to digital labs and software used in industry, and opportunities to work on live client projects. The university's careers and enterprise services support CV development, interviews and placement searches, and there are enterprise initiatives to help students develop business ideas.

Located near the city of Oxford, the university offers the professional advantages of a vibrant business and technology ecosystem while maintaining a student‑centred campus atmosphere. The marketing programme emphasises current industry practice and measurement, helping graduates stay employable in a fast‑changing digital landscape.