University of Hull

What you'll study

This honours degree mixes core modules in business management with specialist marketing units. In early years you will study foundations such as organisational behaviour, principles of marketing, accounting for managers, business law and operations management. Later stages build marketing expertise through modules in consumer behaviour, digital marketing, market research, brand management, integrated marketing communications and strategic marketing. You will also study strategic management, business ethics and business analytics to develop commercial decision‑making skills.

Teaching emphasises applied learning: case studies, live briefs with industry partners, group projects, simulations and practical marketing campaigns. Assessment typically combines essays, project reports, presentations, exams and portfolio work. Students often complete a major project or dissertation in the final year that applies marketing theory to a real business problem.

The programme usually offers opportunities for a work placement or year in industry (subject to availability), which gives extended professional experience and helps build employer contacts. Shorter work-related modules, guest lectures from practitioners and employability workshops are integrated throughout the course.

Entry requirements

Applicants are normally expected to hold a secondary school qualification appropriate to undergraduate study. Typical offers consider A‑levels, BTEC qualifications, Scottish Highers, or equivalent international qualifications, with specific subject requirements depending on the applicant’s profile. The programme accepts a range of academic and vocational backgrounds and values relevant work experience.

International students must meet the University’s English language requirements; commonly accepted evidence includes recognised English language qualifications or satisfactory performance in a pre-sessional programme. Mature applicants and those without traditional qualifications can be considered on the basis of work experience and a personal statement.

All applicants are asked to submit a personal statement that demonstrates interest in business and marketing, relevant skills (for example communication, numeracy and teamwork) and examples of extracurricular or work experience where possible.

Career prospects

Graduates leave prepared for a wide range of roles across marketing and general management. Common career paths include marketing executive, digital marketing specialist, brand or product manager, market researcher, sales and business development, communications and PR, and graduate management schemes. The combination of management and marketing training also supports careers in consultancy, entrepreneurship and retail management.

Skills developed on the course—such as researching customer insight, planning campaigns, interpreting data, presenting recommendations and managing projects—are valued by agencies, commercial organisations, charities and the public sector. Placement experience and live client work often help graduates move directly into entry-level professional roles.

Why study at University of Hull

The University of Hull offers an applied business education with strong links to regional and national employers, giving students practical exposure through projects and placement opportunities. Teaching is delivered by academic staff who combine research expertise with professional experience in business and marketing subjects.

Students benefit from dedicated careers and employability support, workshops on CVs and interviews, and opportunities to engage with the local business community across the Humber region. The campus environment and smaller cohort sizes support personalised feedback and collaborative learning.

Overall, the programme is designed to equip students with both the theoretical understanding and the practical skills needed to start a career in marketing or to move into broader business management roles.