Bournemouth University

What you'll study

This programme combines practical production modules with the theoretical and ethical frameworks that underpin contemporary journalism. You will learn multi‑platform reporting, video and audio production, mobile journalism, digital storytelling, data journalism and audience‑driven publishing.

• Multimedia Reporting and News Gathering – reporting techniques, verification, interview skills, feature writing and producing short news packages for online publication.
• Video and Broadcast Journalism – camera operation, editing, on‑camera presentation, scripting for broadcast and producing short TV packages and web video.
• Audio, Podcasts and Radio Production – recording, editing, production techniques for speech radio and podcasts, and commissioning formats for different audiences.
• Digital and Data Journalism – sourcing and analysing datasets, data visualisation, digital investigation tools and techniques for stories that drive audience engagement.
• Media Law, Ethics and Regulation – legal responsibilities, defamation, privacy, public interest, regulatory frameworks and ethical decision‑making in practice.
• Audience, Analytics and Social Strategy – understanding audience metrics, social platforms, SEO, and strategies for building reach and engagement.
• Investigative and Long‑form Journalism – techniques for in‑depth reporting, FOI use, building sources and project management for complex stories.
• Major Project / Professional Portfolio – a capstone project that results in a professional portfolio of multimedia journalism suitable for submission to employers or further study.

The course typically blends workshops, newsroom simulations, lectures, guest masterclasses from industry practitioners and assessed practical projects. There are opportunities for short placements or collaborations with local newsrooms and industry partners to gain professional experience and contacts.

Entry requirements

Applicants are normally expected to hold an undergraduate degree in any subject from a recognised university; journalism, media, politics, or related social sciences are common backgrounds. Applicants with a lower academic classification but demonstrating substantial relevant professional experience in media, communications or creative industries are considered.

• Portfolio: applicants are usually asked to submit a portfolio or work samples that demonstrate reporting, writing or production ability (this can include text, audio or video).
• English language: international applicants will need to meet the university's English language requirements; evidence of proficiency is required if English is not your first language.
• Interview: candidates may be invited to interview or provide a short practical task to assess suitability for professional practice on the course.

Specific entry criteria can vary, so check the university’s programme pages or contact admissions for the most up‑to‑date guidance on acceptable qualifications and evidence of experience.

Career prospects

Graduates leave with a portfolio of multi‑platform work and practical experience sought by employers across the media and communications sectors. Typical career paths include:

• Multimedia reporter or correspondent for local, regional and national news organisations
• Broadcast journalist, producer or video journalist for TV and online broadcasters
• Digital producer, content editor or social media editor for newsrooms and commercial publishers
• Podcast producer, audio journalist or features producer
• Data journalist or investigations researcher for specialist desks
• Communications, PR or content roles in public, private and third‑sector organisations
• Freelance journalism and content creation across platforms

Placements, industry projects and guest teaching help build contacts with regional media and national organisations, improving employability and chances of securing entry or mid‑level roles in editorial and content teams.

Why study at Bournemouth University

Bournemouth University’s media programmes emphasise professional practice within a research‑informed teaching environment. The course is taught by staff with industry experience and visiting practitioners, enabling students to learn current newsroom workflows and production standards.

• Industry‑standard facilities and production equipment for video, audio and digital publishing, allowing you to produce broadcast‑quality and online content.
• Strong links with regional and national media outlets and an emphasis on employability through placements, live briefs and networking opportunities.
• An applied curriculum that prioritises practical skill development, ethical judgement and audience awareness so graduates are ready for the changing media landscape.
• Support services including career guidance, workshops on freelance business skills and help building a professional portfolio and showreel.

Overall, the MA is suited to aspiring journalists who want hands‑on training across multiple platforms and direct experience producing work that can be presented to employers on graduation.