University of Manchester

What you'll study

The programme combines core marketing theory with practical, analytical and digital skills. You will study a mix of compulsory modules that build a foundation in marketing strategy, consumer behaviour and research methods, alongside optional modules that allow you to specialise.

• Core modules typically include Marketing Management and Strategy, Consumer Behaviour, Marketing Research and Statistics, Marketing Communications, and a Research Methods module that prepares you for the dissertation or applied project.
• Analytics and digital elements cover Marketing Analytics, Digital Marketing and topics such as social media strategy, search marketing and marketing metrics.
• Brand and customer-focused topics commonly available are Brand Management, Services Marketing, Relationship Marketing / CRM and Pricing Strategy.
• Electives may include International Marketing, Product and Innovation Management, and elective quantitative or qualitative modules drawn from related departments.
• Dissertation / Applied Project is a substantial independent piece of work where you apply theory and methods to a research question or industry problem. Projects can often be done with company partners or focused on real data sets.

Teaching methods include lectures, seminars, case studies, group projects and workshops. Assessment combines exams, individual essays, group work, presentations and the dissertation or applied project.

Entry requirements

Applicants are normally expected to hold a UK upper second-class (2:1) honours degree or an overseas equivalent in a relevant discipline such as business, economics, social sciences or a related field. Candidates with a lower second-class degree plus significant relevant work experience may also be considered. The programme welcomes applicants from non-marketing backgrounds, though some quantitative or business preparatory study may be expected.

Admissions may request supporting documentation such as a personal statement demonstrating motivation and suitability, academic transcripts, and references. Competitive applicants sometimes submit GMAT or GRE scores, especially if their academic record is from a different discipline or if they wish to strengthen their application.

English language proficiency is required for applicants whose first language is not English; acceptable evidence typically includes recognised qualifications such as IELTS or equivalent with scores meeting the School's minimum thresholds.

Career prospects

Graduates work across commercial, public and third-sector organisations in roles that include marketing manager, brand manager, digital marketing specialist, product manager, market research analyst, insight manager, marketing consultant and customer experience manager. The programme's emphasis on analytics and research prepares students for roles that require data-driven decision making, and the applied project offers opportunities to build industry contacts and practical experience.

Many students progress to positions in agency environments (advertising, media or digital agencies), client-side marketing teams in consumer goods, retail or technology firms, and specialist research or consultancy firms. The University’s careers service and business school employer links support recruitment, internships and networking.

Why study at University of Manchester

The University of Manchester combines a large, research-active business school environment with strong industry links in a major UK city. Students benefit from specialist resources such as marketing and analytics labs, guest lectures from practitioners, and access to events and employer fairs that attract local, national and international organisations.

The School offers a multicultural cohort and a curriculum that balances theory with applied practice, helping students to develop both strategic thinking and practical skills sought by employers. Additionally, Manchester’s vibrant business community provides ample opportunities for placements, project partnerships and post-graduation employment.