HAN University

What you'll study

The programme combines core business disciplines with applied projects and workplace learning. In the early years you build a foundation in subjects such as international marketing, international economics, accounting and finance, organisational behaviour, business law and intercultural communication. Teaching methods include lectures, case studies, group projects and workshop-based skills training.

As you progress you apply theory to practice through modules in supply chain management, export management, sales and key account management, digital marketing, business analytics and entrepreneurship. The curriculum typically includes:

• Core modules: international marketing, international trade & logistics, financial accounting, management & organisation.
• Skills modules: negotiation and sales skills, intercultural communication, business research methods and professional development.
• Practical learning: company projects with local and international firms, simulation exercises and consultancy assignments.
• Work placement/internship: a substantial internship period in an international company or organisation to gain workplace experience.
• Minor and electives: opportunity to choose a minor or elective courses to specialise (for example digital business, sustainability in business, entrepreneurship).
• Final capstone: a graduation project or applied research project solving a real business problem for an external client.

Entry requirements

Admission to the bachelor programme typically requires a recognised secondary school diploma that is equivalent to the Dutch pre-university (VWO) or senior general (HAVO) level, or an international equivalent such as an International Baccalaureate diploma. Applicants who do not have a directly equivalent qualification may be considered after completing a recognised foundation programme.

As the programme is taught in English, applicants must demonstrate English proficiency through a recognised test or prior education in English. HAN also commonly asks for a motivation statement and may invite applicants to an interview or an assessment to evaluate language skills, motivation and suitability for the applied learning environment. Specific documentation (transcripts, passport/ID, CV) and additional entry checks can apply for international applicants.

Career prospects

Graduates are prepared for a wide range of roles in international business. Typical job titles include export or international sales manager, account manager, business development officer, marketing coordinator, supply chain or logistics specialist, and consultant for international projects. Some graduates work in multinational corporations, international divisions of SMEs, trading companies, logistics providers, or start their own businesses.

The programme’s emphasis on internships and company projects supports direct entry into the labour market; graduates also pursue postgraduate study or specialised professional certifications depending on career goals.

Why study at HAN University

HAN University of Applied Sciences is known for its practice-oriented approach, close cooperation with regional and international businesses, and emphasis on employability. The International Business programme offers small-group teaching, direct contact with lecturers who have industry experience, and many opportunities for hands-on projects and internships.

Students benefit from an international campus atmosphere, career services and partnerships with companies across sectors and countries, which help with internships and job placement. Facilities include modern classrooms, simulation tools and access to professional networks that support real-world learning and career development.