Ho Chi Minh City University of Economics

What you'll study

Coursework covers modern and interdisciplinary marketing topics with technological and data applications. Key taught areas described by the programme include:

• Customer journey analysis and marketing decision‑making using big data and artificial intelligence.
• Digital marketing techniques and management of digital media channels.
• Multimedia content creation for marketing: image, video and digital experience production.
• Use of digital tools for market analysis and brand development.
• Foundational business subjects: management, finance, accounting, logistics and international business to support systems thinking in a globalised environment.
• Development of soft skills: communication, teamwork, leadership, critical thinking and problem solving in fast‑changing technological contexts.

Entry requirements

Applicants must have completed upper secondary education (tốt nghiệp Trung học phổ thông). The programme is offered as a Vietnamese‑language standard programme at UEH and follows the university's published admissions procedures.

Career prospects

Graduates are prepared for roles that combine marketing and technology. The programme lists potential positions such as:

• Marketing data analyst / chuyên viên phân tích dữ liệu marketing
• Digital media/communications manager / quản trị truyền thông số
• Brand manager / quản lý thương hiệu
• Marketing manager / trưởng phòng marketing
• Or pursuing further study in marketing, technology or management fields.

Scholarships & funding angle

The programme page does not specify scholarships. Prospective students should contact the university's undergraduate admissions office or the listed campus contacts for information on tuition, scholarships, financial support and application procedures.