Stevenson University

Programme overview

This undergraduate Marketing programme combines core business fundamentals with applied marketing practice. Students learn to evaluate markets, craft brand and communication strategies, use digital channels responsibly, and translate customer insight into measurable marketing plans. The programme suits students who enjoy creative problem-solving, data-informed decision making, and collaborative project work.

What you'll study

Coursework covers foundations of marketing and business alongside topics that bridge creativity and analytics. Typical subject areas include consumer behavior, marketing research, brand management, digital and social media marketing, pricing and promotion strategy, and integrated marketing communications. Learning methods emphasize case studies, group projects, marketing plans, and experiential work such as client projects or internships.

Entry requirements

Admissions expect standard undergraduate qualifications (a high school diploma or equivalent) plus any institutional requirements for transfer students or applicants with prior college credit. Effective written and oral communication skills, basic quantitative ability, and evidence of interest in business or marketing activities strengthen an application. Applicants should review the university's admissions pages for specific GPA, standardized testing policies, and portfolio or interview requirements if applicable.

Career prospects

Graduates commonly move into roles such as marketing coordinator, digital marketer, brand assistant, market researcher, social media specialist, or account executive in agencies. The programme also provides a foundation for roles in sales, product management, retail management, and for continued study in business or specialized marketing disciplines. Practical project experience and internships significantly improve employability.

Scholarships & funding angle (general)

Students should explore institutional scholarships, merit- and need-based awards, and department-specific funding or internships that can offset costs. Employers frequently offer paid internships that provide both income and professional experience. Prospective students should contact the university's financial aid office for guidance on applying for scholarships, loans, and external funding sources.