University of Western Australia

What you'll study

This degree covers the core areas of media theory, communication studies and practical media production. You will study modules in media and cultural theory; journalism and newswriting; multimedia storytelling and digital content creation; public relations and strategic communication; advertising and audience engagement; media law and ethics; and research methods in communication.

Study is typically structured around a mix of core units, electives and a capstone or honours project option for those who continue into an additional year. Practical components include hands-on workshops in audio and video production, social media campaign design, data visualisation for communication, and opportunities to produce portfolio work. Many students can choose topics across disciplines—such as film, politics, marketing or Indigenous studies—to tailor the degree to specific interests.

Entry requirements

Admission is based on completion of an approved secondary-school qualification or an equivalent pathway such as recognised tertiary study or vocational qualifications. Successful applicants typically present a competitive academic profile; mature-age applicants and those with relevant work experience are also considered. International applicants must meet the University’s English language proficiency requirements and provide certified evidence of prior study recognised by UWA. Some production-focused streams may recommend submission of a short portfolio or examples of relevant work, although this is not always mandatory.

Career prospects

Graduates move into a broad range of roles across media and communication industries. Typical career paths include journalism and editorial roles, content and social media production, public relations and communications officer positions, advertising and campaign roles, media research and audience analysis, radio and podcast production, and roles in cultural institutions or community media.

The combination of theoretical grounding and applied skills also prepares graduates for related careers in marketing, digital strategy, stakeholder engagement and policy communications, and provides a foundation for postgraduate study in areas such as journalism, media studies and public communication.

Why study at University of Western Australia

UWA offers a research-led teaching environment with access to practical media facilities and industry links in Perth and beyond. Students benefit from small-group teaching in many units, opportunities for work-integrated learning and industry placements, and elective options across humanities and social sciences to broaden employability. The University's location and professional networks support internships, freelance opportunities and collaboration with local media and cultural organisations, helping students build a professional portfolio before graduation.