A technical and communication-focused undergraduate degree that trains students to turn business data into actionable insight. Suited to students who want hands-on analytic skills (programming, statistics, predictive and text analytics) plus the ability to present and implement findings in organisations.
The curriculum emphasizes a rigorous analytics core. Key topics and skills named in the programme description include:
The course page does not list specific admissions criteria or numeric entry standards. Prospective students should consult Otterbein’s admissions materials for current requirements and application procedures.
Otterbein cites Bureau of Labor Statistics projections that business-analytics roles are expected to grow by more than 10% over the next decade with a median salary above $90,000. Graduates can pursue internships and jobs across many sectors—examples given include politics, retail and distribution, finance, insurance and banking—working in organisations of all sizes in roles that involve data-driven decision support and implementation.
The programme notes internship pathways and employer connections that can enhance employability; the course page does not provide specific scholarship or funding details. Applicants should review Otterbein’s financial aid and scholarship resources for undergraduate students to understand available support.
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