New Era College of Arts, Science & Technology

What you'll study

The curriculum is organised across eight semesters with an industry placement semester. Core topics and modules include:

• Year 1: Communication and Technical Writing; Principles and Concepts in Marketing; End User Computing; Principles of Human Resource Management; Introduction to Digital Marketing; Introduction to Accounting; Application of Computer and Mobile Devices in Marketing; Fundamentals of Project Management; Business Statistics; Principles of Economics; Integrated Marketing Communication; Introduction to E‑commerce and Mobile Commerce.
• Year 2: Marketing Information and Research; Marketing Dynamics; Information Systems and Strategy; Direct and Digital Marketing of Products and Services; Buyer Behaviour and Segmenting Markets; Managerial and Customer Related Issues; E‑Commerce and Security; Managing Work Costs & Business Management; Content Marketing; Marketing Strategy and Planning; Project Planning, Organising & Tracking; Digital Citizenship.
• Year 3: Product Marketing; Service and Non‑Profit Marketing; Innovation and Knowledge Management in Services and Products; Project Management; Search Engine Optimization (SEO); Ethical Issues in Digital Marketing, Law and Policies; Organizational Behaviour; Industry Based Learning (semester).
• Year 4: Brand Management; World Wide Web Security; Research Methods; Social Media Marketing; E‑Marketing Practice; Marketing Management & Business Marketing Programming; Strategic Management; Financial Management; Cyber Psychology for Marketers; Entrepreneurship; Research Capstone Project; Digital Marketing Opportunities and Strategy; Data Analysis, ROI & Reporting; Innovation Management.

Entry requirements

The published course text lists programme level and credit load but does not state specific entry qualifications. Applicants should consult the college admissions pages for entry criteria and application procedures.

Career prospects

Graduates are prepared for operational and specialist roles in digital marketing and e‑commerce. Examples of career paths indicated by the programme include PPC/Search Manager; CRM and Email Marketing Manager; Digital Agency Account Manager; Digital Marketing Manager; E‑commerce Manager; Email Marketing Specialist; UX designer; and SEO/SEM Specialist.

Scholarships & funding angle (general)

The source material does not specify scholarships. Prospective students should explore New Era College financial aid and scholarship pages, employer sponsorship for industry placements, and national or regional funding schemes relevant to undergraduate study.