University of New York in Prague

What you'll study

The curriculum blends core digital marketing and analytics modules with a final research or applied project that can be tailored to career goals. Core teaching areas include campaign planning and measurement, customer behaviour analysis and data visualisation.

• Web Marketing Management and Metrics
• Digital Design & Development
• Strategic Thinking in the Digital Age
• Research Methods 1 & 2
• Data and Digital Marketing Analytics
• Digital Advertising and Online Marketing Communications
• Business Intelligence and Visualization
• Final module options: Dissertation or Applied Research Project

Entry requirements

Applicants should hold a bachelor’s degree. The program welcomes candidates from marketing, business, communications, analytics, IT and related disciplines; a prior marketing background is not mandatory.

Career prospects

Graduates are prepared for data-driven roles across agencies, in-house marketing teams, tech companies, startups and multinational organisations. Job titles commonly associated with the degree include:

• Digital Marketing Manager
• Marketing Analyst / Data Strategist
• Performance Marketing Specialist
• CRM and Retention Manager
• SEO/SEM Specialist
• Social Media Strategist
• E-commerce Manager
• Digital Brand Manager
• Product Marketing Specialist
• Insights and Research Analyst

Scholarships & funding angle (general)

UNYP and DBS may publish scholarships, payment plans or financial support information on their official sites; prospective applicants should consult the university admissions pages and contact the programme office for up-to-date funding options and application guidance.