Wisconsin Lutheran College

What you'll study

Coursework covers core areas relevant to operating and leading in the sports industry. Topics explicitly included in the program description are:

• Sports marketing
• Event planning
• Facility management
• Social and cultural impacts of sport
• Ethical and legal considerations in sport

Students choose one of two emphases—Sports Management or Sports Coaching—to tailor their study toward administrative leadership or hands-on coaching practice.

Entry requirements

The program page does not list formal admissions criteria. Prospective applicants are invited to express interest and complete the online application; for specific prerequisites or documentation requirements, contact the program office or apply through the college’s admission process.

Career prospects

The program positions graduates for a range of roles across sports and recreation, including athletic director, coach or director, sports event coordinator, marketing or media relations specialist, stadium or facilities operations director, recreation director/manager, promotion director, sports information director, sportscaster, and fitness club manager. Emphasis choice helps focus preparation toward either management/operations or coaching.

Scholarships & funding angle (general)

The published program text does not state scholarship amounts or funding mechanisms. Interested students should consult Wisconsin Lutheran College’s financial aid office and program contacts for information on scholarships, assistantships, employer tuition assistance, and other funding options.

Program contacts

Carrie Ogonowski, Program Director; Sam Wrobel, Instructor — contact details are provided on the program page for admissions and advising inquiries.