Fontbonne College

What you'll study

Students will learn the business components that support esports and gaming enterprises. Key learning outcomes highlighted by the programme include:

• How to plan, organise and run esports events, including venue and event-management considerations.
• Overview of the games industry and a foundational understanding of how technology-based companies operate.
• The specific management issues around esports teams and leagues.
• How to evaluate revenue streams and risk factors for esports and related businesses.
• Strategies used to support the commercial side of esports and esports events, including distribution and content considerations.

Entry requirements

The course page does not list specific admission criteria. Prospective applicants should consult Fontbonne University admissions for standard undergraduate entry requirements and any programme-specific prerequisites.

Career prospects

The programme positions graduates for business and operational roles within esports and the games industry. The programme materials identify possible non-player roles such as:

• Business operations analyst
• Product manager
• Content production and marketing roles (including social media management)
• Director of e-commerce / integrated marketing manager
• Live events producer

The programme rationale notes rapid industry growth and expanding revenue and audience figures, creating demand for business professionals who understand esports’ nuances.

Scholarships & funding angle (general)

The programme page does not specify scholarships tied to the degree. Applicants should review Fontbonne University’s general financial aid, scholarship pages and contact admissions or financial aid offices to learn about available funding, eligibility and deadlines.