Fontbonne College

What you'll study

The program emphasizes applied digital marketing topics and technical skills. Core areas of study include:

• Search engine optimization (SEO) and search engine marketing concepts.
• Analytics for measuring campaign performance and informing strategy.
• Social media strategy and platform-based campaign planning.
• Programming skills that enable data scraping and support complex digital campaigns.
• Composition of compelling B2B and B2C marketing copy across channels.
• Designing and implementing marketing campaigns and analyzing their success or failure.
• Understanding how web-based channels fit within the broader marketing mix and what drives human interaction with content.

Entry requirements

The published program page does not list specific admissions thresholds or prerequisites. Prospective applicants should contact Fontbonne University’s admissions office for current entry criteria and application steps.

Career prospects

Graduates are prepared for roles such as social media marketing, search engine marketing, content management, mobile and video marketing, SEO/SEM specialist, marketing analyst, and marketing manager. The program page references Bureau of Labor Statistics data noting marketing managers’ median salary of $132,620 and an expected 8% job growth over the next 10 years; it also cites industry figures forecasting growth in digital marketing roles and starting pay benchmarks for digital marketers.

Scholarships & funding angle (general)

The program page does not detail scholarships or tuition. Students should review Fontbonne’s financial aid and scholarship resources and speak with the university’s financial aid office to learn about institutional aid, external scholarships, and work-study options that may apply to business and marketing majors.