University of Michigan

What you'll study

This programme blends media theory, history and criticism with applied coursework in digital production and research. Core topics typically include media and society, mass communication theory, media law and ethics, research methods (qualitative and quantitative), and contemporary digital media practices.

• Foundations: introduction to communication theory, media history, and critical approaches to culture and audiences.
• Research and methods: courses in media research methods, statistics for communication, content analysis and ethnographic approaches to media use.
• Production and practice: digital storytelling, audio and video production, social media strategy, data visualisation and multimedia design.
• Policy and ethics: media law, regulation, ethics of journalism and platform governance.
• Specialist electives: journalism, advertising and public relations, game studies, user experience and human–computer interaction, global media and comparative media systems.
• Capstone and experiential learning: a capstone project or practicum and opportunities for internships with local, regional and national media organisations, as well as student-run media outlets.

Students can tailor study with minors and cross-disciplinary electives across the university — for example in data science, political science, business or the arts — and may take advantage of study-abroad options to examine media in international contexts.

Entry requirements

Entry into the Bachelor in Communication and Media Studies normally requires a strong secondary-school record with evidence of achievement in humanities and social-science subjects. Typical considerations include grades or GPA, a personal statement demonstrating interest in media and communication, and letters of recommendation.

• Academic background: successful applicants usually present a competitive high-school transcript; coursework in English, social studies and mathematics is advantageous.
• Standardised tests and credentials: the university may consider standardised test scores, Advanced Placement (AP), International Baccalaureate (IB) or other recognised qualifications where provided; requirements vary by applicant category.
• Writing and experience: a strong writing sample or evidence of media-related experience (such as a portfolio, school newspaper work, or internships) can strengthen an application.
• Non-academic factors: involvement in extracurricular activities, leadership roles, and community engagement are also taken into account.

Specific admissions criteria and processes vary; prospective students should consult the University of Michigan admissions pages for the most up-to-date guidance for domestic and international applicants.

Career prospects

Graduates of Communication and Media Studies enter a broad range of roles across public, private and non-profit sectors. The programme prepares students for careers that require strong writing, critical thinking, audience analysis and digital-production skills.

• Journalist, reporter or editor for print, broadcast and digital newsrooms
• Content strategist, social media manager or digital marketer
• Public relations or corporate communications specialist
• Media planner, advertising account executive or creative producer
• Audience researcher, data analyst or user-experience researcher
• Policy analyst or advocacy communications officer in government and NGOs
• Graduate study opportunities in media studies, communication, journalism, information science or law

Internships undertaken during the degree, combined with the programme’s practicum and capstone experiences, help graduates move into entry-level professional roles or further study.

Why study at University of Michigan

The University of Michigan offers this degree within a large, research-intensive environment that supports interdisciplinary study. Students benefit from access to campus production facilities and student-run media, opportunities to collaborate with programmes across the university (including business, public policy and information science), and connections to a vibrant media ecosystem in Ann Arbor and nearby Detroit.

• Hands-on facilities: access to multimedia labs, recording and editing suites, and opportunities to work with student media organisations.
• Research and faculty: faculty whose research covers contemporary media, digital culture, journalism, and communication policy, offering options for research-led teaching and supervision.
• Professional networks: strong internship pathways and alumni networks in media, marketing, public relations and technology sectors.
• Interdisciplinary options: flexibility to combine media study with minors or electives in data science, business, political science, design and the arts.

Together, these resources support both critical understanding of media and the practical skills employers seek.