Florida International University

What you'll study

The programme delivers a foundation in marketing and business, then builds specialised skills for the fashion industry and international markets. Typical core modules include Principles of Marketing, Consumer Behaviour, Marketing Research, Digital Marketing and Brand Management. Fashion-focused and international modules commonly include Fashion Marketing and Merchandising, Retail Management, Visual Merchandising, Merchandise Buying, International Marketing, Supply Chain and Sourcing for Fashion, E‑commerce for Fashion, Fashion Forecasting and Sustainable Fashion Practices.

Learning takes place through lectures, case studies, group projects, industry simulations and a substantial experiential component such as internships or a practicum. Students often complete a capstone project or client-based consultancy that integrates market research, assortment planning, pricing strategy and campaign development for fashion brands operating across borders.

Entry requirements

Applicants are normally expected to hold a recognised secondary school qualification with strong performance in English and mathematics-related subjects. Admissions consider overall academic record, personal statement and any relevant extracurricular experience; some applicants strengthen their application with evidence of interest in fashion or marketing (for example, work experience, a portfolio of retail or visual projects, or participation in relevant clubs).

International applicants must meet English language proficiency requirements, typically by presenting a recognised test score or approved equivalent. Specific GPA or grade thresholds, and whether standardised test scores are required, vary by intake and campus admissions policies; applicants should consult the university admissions pages for precise, current thresholds.

Career prospects

Graduates are prepared for roles across the fashion and retail value chain, including fashion brand management, product/merchandise buying, retail management, visual merchandising, e‑commerce and digital marketing, social media and influencer marketing, sourcing and supply chain coordination, and market analysis. The international emphasis also opens opportunities in export/import management, international retail expansion, and roles with global fashion houses and lifestyle brands.

Many alumni enter employment with fashion retailers, luxury and lifestyle brands, wholesale distributors, digital marketplaces, and creative agencies, or progress to postgraduate study in marketing, international business or fashion management. The programme’s practical elements and local industry links support internship and placement pathways into the sector.

Why study at Florida International University

Florida International University is located in Miami, a global gateway for fashion and trade between North and South America and a vibrant hub for design, retail and multicultural consumer markets. The university’s business school provides a marketing curriculum with access to industry partners, internship networks and experiential learning opportunities in a major retail and fashion region.

Students benefit from FIU’s diverse student community, opportunities for study abroad in key fashion capitals, and connections to local design districts and retail corridors for live projects and internships. The combination of business education, fashion-sector specialisation and an international outlook makes the programme suitable for students aiming to build careers that bridge creative direction and global commercial strategy.