Marian University

What you'll study

The programme builds a foundation in general marketing before layering specialised fashion and international business modules. Early years typically cover core topics such as Principles of Marketing, Consumer Behaviour, Marketing Research, and Professional Communication. Fashion-focused modules explore Visual Merchandising, Brand Management in Fashion, Fashion Buying and Merchandising, Trend Analysis and Forecasting, and Fashion Retail Management.

International and digital dimensions are emphasised through modules such as International Marketing, Global Supply Chain and Sourcing for Apparel, E-commerce and Digital Marketing, and Cross-cultural Consumer Insights. Practical learning is embedded via studio workshops, case studies, live industry projects and a capstone or senior project that requires students to develop a market-ready campaign or business plan for a fashion brand targeting international markets.

Students can expect opportunities to take electives in areas like sustainability in fashion, textiles and materials, entrepreneurial practice, photography for fashion, and social media strategy. Work placements, internships and short-term study abroad or exchange options are encouraged to gain industry exposure and international experience.

Typical structure

• Core marketing foundations in the first year
• Increasing specialisation in fashion marketing and international business in years two and three
• Practical elements such as internships, industry collaboration, and a senior capstone project
• Electives and optional study abroad to broaden skills and global perspective

Entry requirements

Admission is based on successful completion of secondary education. Applicants are expected to hold a recognised high school diploma or equivalent. Academic preparation in English and mathematics is recommended, and coursework or demonstrable experience in art, design, business or communications can strengthen an application.

Marian University seeks applicants who show both creative aptitude and commercial awareness; a portfolio of relevant creative work or evidence of industry experience may be requested for applicants to the fashion pathway. International applicants must demonstrate English proficiency through an approved test or qualification as part of the admissions process.

Career prospects

Graduates with a specialism in International Fashion Marketing enter a wide range of roles across fashion, retail and consumer goods. Typical career paths include:

• Brand or product manager for fashion labels
• Fashion buyer or merchandise planner for retail chains
• E-commerce manager or digital marketing specialist
• Visual merchandiser or store operations manager
• International marketing coordinator or export manager
• Public relations and communications roles within fashion
• Trend forecaster, retail analyst or fashion consultant
• Entrepreneurship and small business ownership in fashion and accessories

Successful graduates often move into client-facing and strategy roles that combine creative insight with data-driven marketing, or pursue postgraduate study in marketing, international business or fashion management.

Why study at Marian University

Marian University offers a personalised learning environment with small class sizes, accessible faculty and a focus on experiential education. The marketing programme emphasises hands-on projects, industry-relevant skills and professional development, helping students build a portfolio of practical work and real-world experience.

Students benefit from career services, internship support and opportunities to engage with regional retailers, creative agencies and international study options to develop a global perspective. The curriculum is designed to balance creative practice and strategic marketing, preparing graduates for the commercial and international demands of the contemporary fashion industry.