Alvernia University

What you'll study

This programme combines technical training, storytelling and theory across radio, television and digital platforms. Core areas include audio production, studio and field video production, editing for broadcast and online, writing for media, and multiplatform content strategy. You will study media law and ethics, media history and audience analysis to understand the social and regulatory context of contemporary communication.

• Production and Technical Skills — studio operation, camera techniques, lighting, sound recording, nonlinear editing (audio and video), live switching and mastering for broadcast and web.
• Content Creation — scriptwriting, on-air presentation, podcasting, documentary production, short-form video for social platforms and transmedia storytelling.
• Theory and Context — media law and ethics, media criticism, audience research, journalism principles and the role of media in society.
• Digital Media and Strategy — social media management, analytics, digital distribution, branding and content strategy for multiplatform campaigns.
• Professional Practice — practicum courses, production labs, and a capstone project or senior portfolio demonstrating proficiency across formats.

The curriculum is delivered through a mix of lectures, hands-on lab sessions in audio and video studios, field production assignments and supervised internships with media organisations. Students build a professional portfolio of broadcast segments, podcasts, videos and digital campaigns during the programme.

Entry requirements

Applicants are normally expected to hold a recognised secondary school completion credential or equivalent. Admissions consider overall academic record, written communication skills and demonstrated interest in media. Many applicants submit samples of relevant work (audio clips, video reels, writing samples) or a portfolio; these are useful but not always mandatory.

• Demonstrated proficiency in written and spoken English.
• Recommended coursework: English/literature and media, communications or technical classes if available.
• Transfer applicants: previous college coursework in communication or related fields is evaluated for credit.
• Mature applicants without formal qualifications may be assessed on work experience and portfolio strength.

Career prospects

Graduates enter a range of roles across traditional broadcast and digital media. Typical career paths include radio and television production, on-air presenting, audio and video editing, podcast producer, content creator, social media manager, digital communications specialist, media researcher and public relations or advertising roles.

The programme’s hands-on training and internship component prepare students for entry-level positions at local and regional radio and TV stations, production companies, digital agencies, corporate communications departments, non-profit organisations and independent media ventures. Some graduates continue to specialised graduate study in media, journalism or related fields.

Why study at Alvernia University

Alvernia offers a personalised learning environment with small class sizes and close faculty mentoring. The communication programme emphasises applied learning through dedicated audio and video labs, live studio production and community-engaged projects, allowing students to gain practical experience from day one.

• Hands-on facilities — access to production studios, field equipment and editing suites used in real-world projects.
• Faculty and industry connections — instructors with professional media experience and connections to local media outlets for internships and practicum placements.
• Values-driven education — a liberal arts foundation and emphasis on ethical communication, civic engagement and social responsibility that informs media practice.
• Career support — dedicated career services and alumni networks to help students secure internships and job placements in the media sector.