University of Cincinnati

What you'll study

This programme combines core communication theory with intensive, practical training in audio and video production and digital content creation. You will study modules that typically cover:

• Fundamentals of media production: camera operation, lighting, studio production, field production and audio recording/editing.
• Broadcast and digital storytelling: scriptwriting, story structure for radio, television and online platforms, and multi‑platform content planning.
• Post-production and technology: video and audio editing, graphics, colour correction and workflows for broadcast and streaming delivery.
• Media law and ethics: legal considerations, copyright, regulatory compliance and professional standards in broadcasting and online media.
• Audience analysis and digital strategy: audience research, metrics, social media strategy and monetisation models for digital content.
• Live and studio practicum: opportunities to work in live control rooms and studios to produce newscasts, talk shows, live events and podcasts.
• Internship / co‑op experience: structured professional placements with local or national media outlets, digital agencies or production companies to apply classroom learning in real workplaces.

The curriculum emphasises portfolio development: students graduate with samples of broadcast segments, short-form video, podcasts and digital campaigns. Electives and cross‑disciplinary modules allow study in areas such as advertising, public relations, journalism and design to broaden career pathways.

Entry requirements

Applicants are expected to hold a high‑school diploma or equivalent with a solid record in English and humanities subjects; coursework in media, technology or fine arts is advantageous but not mandatory. The university considers overall academic achievement and the strength of the application materials. Typical application components include official transcripts and a personal statement that outlines interest in media production.

Some applicants may be invited to submit a short portfolio or sample of creative work (audio or video clips) to demonstrate practical skill or potential. Transfer applicants must provide college transcripts; international applicants must meet the University of Cincinnati’s English language proficiency requirements. Specific GPA or test-score thresholds are set by admissions and should be confirmed with the university admissions office.

Career prospects

Graduates move into a range of roles across broadcast, digital and content-driven industries. Common career paths include:

• Television and radio production assistant, producer or director
• Video producer, editor or camera operator for broadcast or online platforms
• Podcast producer and audio engineer
• Digital content creator, social media manager or digital campaigns specialist
• Broadcast journalist, reporter or on‑air presenter
• Media planner, production coordinator or technical operator for live events and streaming
• Freelance producer, independent filmmaker or content entrepreneur

Graduates also find roles in adjacent fields such as public relations, advertising and corporate communications where storytelling and production skills are valued.

Why study at University of Cincinnati

The University of Cincinnati is known for combining classroom study with substantial practical experience. Students in this programme benefit from hands‑on labs and studios, structured internship and co‑op opportunities that place learners with local broadcasters, streaming services and production companies, and faculty with professional media backgrounds.

Its urban location provides access to a regional media market for placements and networking, while cross‑disciplinary links across the university allow collaboration with design, journalism and business programmes to build versatile, career‑ready portfolios. Career services and alumni networks further support transition into the media industry after graduation.