University of Auckland

What you'll study

The programme combines communication theory with hands-on practice across a range of specialisms. Core topics typically include communication theory and research methods, media studies, digital and social media, public relations and strategic communication, journalism fundamentals, intercultural communication and ethics and media law.

Students choose from elective streams or papers that allow them to focus on areas such as journalism and storytelling, corporate and organisational communication, public relations and campaign planning, digital content creation and analytics, or media cultures. Practical components commonly include newsroom-style production, campaign planning projects, multimedia storytelling, internships or placements, and a capstone project or research paper in the final year.

Teaching methods blend lectures and seminars with workshops, studio and lab sessions, supervised placements and assessed portfolio work. Assessment usually mixes essays and reports with practical projects, presentations and research assignments.

Entry requirements

Admission is at undergraduate level and requires University Entrance as defined by New Zealand secondary education criteria or an equivalent overseas qualification. Prospective students are normally expected to have achieved approved literacy requirements in English at secondary level (for example through NCEA, Cambridge International Examinations or the International Baccalaureate).

International applicants must meet the university's English language proficiency requirements through an approved test or qualification. Some elective papers or internal specialisms may have recommended preparatory subjects or portfolio elements, but the programme generally accepts applicants with a broad range of academic backgrounds.

Career prospects

Graduates work across many sectors where clear, persuasive communication is essential. Typical roles include communications officer, public relations practitioner, social media or content manager, journalist, copywriter, media planner, corporate communications adviser, policy communicator and community engagement officer.

Alumni also move into specialist fields such as digital analytics, brand strategy, crisis communications, government and NGO communications, and media research. The degree provides a foundation for postgraduate study in communication, journalism, marketing, or related disciplines.

Why study at University of Auckland

The University of Auckland offers the benefits of a large, research-led university combined with strong local industry links in New Zealand's largest city. Students can access practical learning opportunities through internships, partnerships with media organisations and placement programmes, as well as facilities such as multimedia labs and student media outlets.

The programme is taught by academic staff with research and professional experience in media, journalism, public relations and digital communication, giving students exposure to current industry practice and research-informed teaching. Study abroad options and cross-disciplinary electives make it possible to tailor the degree to specific career aims or further study pathways.