Marian University

What you'll study

This programme blends core management principles with specialised courses tailored to the creative and media sectors. You study topics such as organisational behaviour, financial management for creatives, marketing and audience development, and project management alongside industry-focused modules in media production, event planning, music and theatre business, rights and licensing, and digital content strategy.

• Core business and management: Accounting basics, managerial finance, marketing management, leadership and ethics.
• Industry-specific modules: Introduction to the entertainment industry, production management for stage and screen, music business, theatre administration, media law and intellectual property.
• Digital and applied skills: Social media strategy, digital content production, analytics for audience insight, multimedia storytelling and distribution platforms.
• Experiential learning: Internship placements with arts organisations, student-run event projects, practicum in venue or production management, and a capstone project or portfolio.
• Electives and concentrations: Options often include festival programming, artist management, nonprofit arts administration, and entrepreneurship for creatives.

Entry requirements

Admission is typically based on secondary-school completion or its equivalent, with consideration given to academic record and evidence of interest in the arts or media. Applicants are commonly asked to submit a personal statement outlining their experience and goals, and some programmes recommend or require a short portfolio or examples of creative work or project involvement.

Other admissions elements may include a résumé of relevant activities, letters of recommendation, and an interview for selected applicants. International students are expected to demonstrate English language proficiency through recognised tests or prior education taught in English. Mature applicants with relevant professional experience are considered on their individual merits.

Career prospects

Graduates go on to roles across the creative economy, combining management capability with sector knowledge. Typical positions include arts and venue management, production coordinator/manager for theatre, film or television, event and festivals manager, talent and artist manager, marketing or audience development coordinator, rights and licensing assistant, and digital content producer or media planner.

With experience, alumni may advance to senior management roles within organisations such as production companies, performing arts centres, record labels, festival organisations, museums and cultural nonprofits, or launch their own creative enterprises. The degree also provides a foundation for postgraduate study in arts administration, media management or business.

Why study at Marian University

Marian University offers a personalised liberal arts education in a values-driven setting with small classes and close faculty mentoring. The institution emphasises experiential learning, so students benefit from internship placements, community partnerships and opportunities to manage real events and productions as part of their coursework.

Located near a vibrant regional arts and media scene, students can build professional networks through local festivals, theatres and media companies. Marian’s career services and alumni network support practical preparation for the workplace, while interdisciplinary options let students combine management studies with hands-on creative training and service-oriented projects.