University of Memphis

What you'll study

The programme blends critical and practical approaches to media and communication. Core topics typically include media theory, mass communication, digital media and society, and research methods (qualitative and quantitative). Students choose from courses that develop applied skills—such as audio and video production, multimedia storytelling, social media strategy and data visualisation—or pursue more research-focused options in political communication, media effects and cultural approaches to media.

• Core modules: contemporary media theory, research methods in communication, ethics and law in communication.
• Applied modules: digital media production, multimedia journalism, social media analytics, strategic communication campaigns, visual communication and design for media.
• Research modules: advanced topics in communication theory, media effects, audience studies, content analysis and dissertation or thesis research.
• Capstone/practicum: many students complete a practicum, production portfolio, industry project or a thesis depending on whether they choose the applied or research track.

The degree is structured to accommodate both full-time and part-time students, with options to focus on production and professional practice or on academic research leading to doctoral study. Faculty supervision guides the thesis or major project, and electives allow tailoring to interests such as health communication, political communication, advertising and public relations.

Entry requirements

Applicants should hold an accredited bachelor’s degree with a competitive academic record. Typical application materials include official transcripts, a statement of purpose outlining academic and professional goals, and letters of recommendation. Applicants for production- or practice-oriented paths are usually asked to submit a résumé and a portfolio or samples of media work; research-track applicants may be asked to provide a writing sample demonstrating scholarly ability.

Additional requirements can include an interview with faculty or completion of prerequisite coursework if your undergraduate degree did not include communication or media studies. International applicants must meet the university’s English language proficiency requirements.

Career prospects

Graduates build careers across media, communications and research sectors. Common roles include:

• Content strategist, social media manager or digital communications specialist
• Producer, multimedia journalist or video editor
• Public relations or corporate communications manager
• Media analyst, market researcher or audience insights specialist
• Academic researcher or PhD candidate in communication and related fields

The programme’s combination of practical production experience and research training prepares graduates for positions in newsrooms, creative agencies, non-profit organisations, government communication offices and private-sector corporate communication teams. Internship opportunities and local industry connections help students gain professional experience while studying.

Why study at University of Memphis

The University of Memphis offers a programme that leverages both scholarly expertise and hands-on media training. Students benefit from access to campus media labs and production facilities, coursework taught by faculty active in research and practice, and opportunities to collaborate with local media outlets and cultural organisations in Memphis, a vibrant regional media market.

The university’s location supports applied learning and internships with broadcasters, digital agencies and community organisations, while the department’s mix of theoretical and practical courses prepares students for diverse career paths or further academic study. Small seminar classes and faculty supervision for thesis work ensure personalised mentorship throughout the programme.