University of Kansas

What you'll study

The programme combines core theory in communication and media studies with applied skills in media production, data analysis and strategic communication. Typical course topics include media and cultural theory, mass communication and society, digital media technologies, audience studies, political communication, media law and ethics, and media effects.

Research methods are a major component: students take qualitative and quantitative methods courses such as content analysis, survey design, ethnography, discourse and rhetorical analysis, and computational approaches to media data. The degree normally offers a choice between a thesis (research) route and a project or coursework-only route, allowing students to focus on original research or professional practice.

Many students also take electives that build practical competencies, for example media production and editing, social media strategy, data visualisation, multimedia storytelling, and internship or practicum placements with media organisations, NGOs or government communication offices.

Entry requirements

• A recognised bachelor’s degree in communication, media, journalism, the social sciences, humanities or a related field. Applicants with substantial relevant professional experience may also be considered.
• A competitive academic record; specific grade-point thresholds vary and are assessed in the context of the applicant’s educational system.
• Academic transcripts from all post-secondary institutions attended.
• A personal statement or statement of purpose outlining academic and professional goals, and how the programme fits those goals.
• Two or three letters of recommendation, preferably from academic referees or professional supervisors able to speak to research potential or relevant experience.
• A current curriculum vitae or résumé and, where requested, a writing sample or portfolio of media work for applicants emphasising production or applied routes.
• Proof of English language proficiency for applicants whose first language is not English (accepted tests and minimum scores are set by the university).

Career prospects

Graduates move into a wide range of roles across media, public relations, marketing, research, policy and education. Typical job titles include communications strategist, content manager, digital media producer, public relations specialist, social media analyst, media researcher, audience insights analyst and policy or advocacy communications officer.

The degree also prepares students for further academic study; those interested in research or teaching commonly continue to doctoral programmes in communication, media studies or related fields. The combination of theoretical training and applied skills makes graduates attractive to newsrooms, agencies, non-profit organisations, corporate communications teams and government communications units.

Why study at University of Kansas

The University of Kansas offers access to experienced faculty working across media theory, political communication, digital culture and media production, allowing students to study at the intersection of scholarship and practice. The department encourages interdisciplinary collaboration with journalism, film and information studies, and provides hands-on opportunities through media labs and production facilities.

Students benefit from placement and networking opportunities in the region’s media and civic organisations, as well as from a campus environment that supports research, internships and public engagement. The programme’s balance of rigorous methods training and applied options is designed to prepare graduates for both immediate professional roles and long-term careers in research and higher education.