Michigan Technological University

What you'll study

The programme balances communication theory and research with practical media skills. Core topics include media and society, communication theory, research methods, media law and ethics, and principles of public relations and advertising. Practical modules cover newswriting and reporting, multimedia storytelling, audio and video production, visual communication and social media strategy.

Students learn digital production tools and workflows—such as audio editing, video production, content management systems and basic analytics—and apply them in lab courses and project work. The curriculum typically culminates in a capstone project or practicum where students produce a portfolio of work or complete a supervised internship with a media, nonprofit, government or corporate partner.

Electives and cross-disciplinary options allow students to combine media studies with complementary areas such as computer science, data analytics, design, environmental communication or business, reflecting Michigan Tech’s emphasis on interdisciplinary collaboration.

Entry requirements

• High school diploma or equivalent. Applicants should demonstrate strong written and verbal English skills.
• Typical successful applicants have completed secondary-level English and coursework that demonstrates critical reading, writing and analytical ability; experience in media-related activities (student newspaper, radio, video clubs) is advantageous but not mandatory.
• Admission takes a holistic approach; universities' standardised test requirements may vary. International applicants must meet university standards for academic equivalency and English language proficiency.
• Some programmes or scholarship applications may request a writing sample, portfolio of media work or letters of recommendation—check the university’s admissions guidance for specific materials.

Career prospects

Graduates move into a broad range of communication and media roles. Common career paths include:

• Journalist, reporter or editor for print, online or broadcast outlets
• Digital content producer, multimedia storyteller or social media manager
• Public relations or corporate communications specialist
• Advertising account or creative roles, copywriting and campaign planning
• Broadcast and audio production technician or producer
• Media analyst, audience researcher or communications strategist using data-driven insights
• Further study options such as master’s programmes in communication, journalism, UX/content strategy, or professional degrees in law and business

The programme’s applied focus and opportunities for internships and a professional practicum aim to give students a portfolio and workplace experience that employers in media, technology and the public sector value.

Why study at Michigan Technological University

• Interdisciplinary, technical environment: Michigan Tech’s strength in STEM disciplines creates abundant opportunities to combine media skills with data, computing and environmental or engineering topics—particularly useful for specialised communication roles.
• Hands-on learning: The department supports practical training through media labs, student-run outlets and project-based courses that build real-world portfolios.
• Regional and industry connections: Students can pursue internships and collaborations with regional media, tech firms and public organisations across the Great Lakes region, supported by the university’s career services.
• Small classes and faculty support: Smaller course groups enable close mentorship from faculty with expertise in media production, communication research and professional practice.
• Active campus media: Opportunities to gain experience exist through student media organisations and campus broadcasting outlets, allowing students to practise reporting, producing and managing media projects while studying.