Oxford Brookes University

What you'll study

This programme combines core marketing theory with applied modules that develop analytical, creative and managerial skills. Early modules cover foundations such as principles of marketing, consumer behaviour, and business and management fundamentals. As you progress you study topics including marketing communications, digital marketing and social media, brand management, marketing research and analytics, and strategic marketing planning.

Modules typically include a mix of lectures, seminars, workshops and group projects. You will use real-world case studies and industry briefs, and there are opportunities to work with local and national organisations on consultancy-style projects. Many students take an optional placement year in industry or a short professional project in the final year to gain practical experience. A final-year dissertation or applied marketing project allows you to investigate a specialist area in depth.

• Principles of Marketing and Market Orientation
• Consumer Behaviour and Psychology of Choice
• Marketing Communications and Integrated Campaigns
• Digital Marketing, Social Media and eCommerce
• Marketing Research Methods and Analytics
• Brand and Product Management
• Strategic Marketing and International Marketing
• Professional Practice, Placement or Applied Project

Entry requirements

Oxford Brookes welcomes applicants with a variety of academic backgrounds. Typical entry routes include successful completion of A-levels, BTEC/NVQ qualifications, the International Baccalaureate or an Access to Higher Education diploma, together with GCSEs in English and mathematics (or recognised equivalents). Mature applicants and those with relevant work experience are considered on their individual merits.

Offers are made on the basis of academic achievement and the strength of your application, which may include a personal statement and references. Applicants whose first language is not English must demonstrate proficiency in English through recognised qualifications or tests.

Career prospects

Graduates from Marketing Management enter a wide range of commercial roles. Common career destinations include marketing executive, digital marketing or social media specialist, brand or product manager, market researcher, account manager in advertising or PR, sales and business development roles, and marketing analyst positions. The skills developed on the degree — research, data interpretation, campaign planning and client-facing communication — also prepare graduates for graduate schemes, in-house marketing teams and consultancy work.

Many students use an optional placement year or short professional project to secure industry contacts and graduate-level roles. Graduates also progress to postgraduate study such as MSc courses in marketing, consumer analytics, or business and management programmes.

Why study at Oxford Brookes University

Oxford Brookes offers a practical, career-oriented marketing education delivered in a university with strong links to employers and an emphasis on work-related learning. Teaching is informed by staff with industry experience and the curriculum includes live projects and placement opportunities to build professional experience.

The university’s location in Oxford provides access to a diverse business community and a range of cultural and networking opportunities. Students benefit from dedicated careers support, enterprise and employability initiatives, and modern facilities that support digital and analytical aspects of contemporary marketing.