Eastern Washington University

What you'll study

The programme combines core communication theory with applied media skills. You will explore topics in media history and ethics, interpersonal and organisational communication, media law, and research methods, while gaining practical experience in digital storytelling and production.

• Core theory and foundations: courses in mass communication theory, media ethics, rhetorical studies and communication research methods.
• Media production and digital skills: hands‑on modules covering video and audio production, multimedia storytelling, editing, web publishing and social media strategies.
• Professional communication: classes in public relations, strategic communication, advertising principles, messaging for diverse audiences and crisis communication.
• Journalism and reporting: reporting, news writing, investigative methods and visual journalism options that prepare students for newsroom or content roles.
• Capstone and experiential learning: a senior capstone project or practicum and opportunities for internships with local media outlets, non‑profits, businesses or campus media.

Electives allow you to tailor the degree toward areas such as political communication, digital analytics, media policy, documentary production or community media. Coursework emphasises critical analysis, ethical practice and portfolio development to support entry into the field.

Entry requirements

Applicants should hold a high school diploma or equivalent with a strong academic record. Typical entry expectations include completion of college‑preparatory coursework in English and social studies; experience with writing and digital tools is advantageous. Eastern Washington University considers applicants holistically, taking into account transcripts, personal statements and extracurricular involvement. Transfer students are evaluated on college coursework completed, and prospective students with advanced standing or AP/IB credit should consult admissions for transfer policies.

International applicants must demonstrate English proficiency through accepted tests or equivalent qualifications and provide certified academic records. Specific programme or departmental prerequisites may apply; contact the Department of Communication and Media Studies for guidance on required preparatory courses.

Career prospects

Graduates move into a wide range of roles across media, communications and related sectors. Common career paths include:

• Public relations specialist, communications coordinator or corporate communications professional
• Digital content producer, social media manager or multimedia storyteller
• Reporter, editor or producer in print, broadcast and online journalism
• Advertising account executive, media planner or creative strategist
• Media analyst, community outreach officer or nonprofit communications manager
• Further study in journalism, communication studies, law or graduate programmes in related fields

The degree’s emphasis on practical experience and portfolio building, combined with internship opportunities, helps students transition into entry‑level positions or freelance work across local, regional and national employers.

Why study at Eastern Washington University

Eastern Washington University offers a communication and media curriculum that blends small‑class interaction with hands‑on practice. Students benefit from faculty who teach both theory and applied skills, and from opportunities to work with campus media organisations such as the student newspaper and university radio, as well as local media partners.

The department supports experiential learning through internships, community projects and a senior capstone that helps you build a professional portfolio. EWU’s campus environment emphasises close faculty mentoring and access to production equipment and labs that prepare graduates for contemporary media careers.