University of Nottingham

What you'll study

This MSc combines core marketing theory with applied skills in research, analytics and communications. You will study modules that typically include consumer behaviour, marketing strategy, brand management, digital and social media marketing, marketing analytics and research methods. Teaching blends lectures, seminars, case studies and group work, and commonly features practical elements such as live client briefs, marketing simulations and data-driven projects.

The programme normally culminates in a substantial independent piece of work: a research dissertation or an industry-focused project that applies marketing concepts to a real organisational challenge. Optional modules or elective streams may allow deeper study in areas such as international marketing, services marketing, innovation and new product development, or marketing communications.

Entry requirements

Applicants are normally expected to hold a good undergraduate degree in any discipline from a recognised university; many successful candidates have a 2:1 (or international equivalent). Relevant professional experience in marketing, sales or a related business area can be advantageous, particularly for those without a business degree.

All applicants whose first language is not English will be required to demonstrate proficiency in English. Typical proof is an approved English language qualification at the level required by the university. Admissions decisions take into account academic transcripts, personal statement and references; some applicants may be invited to interview.

Career prospects

Graduates from the MSc in Marketing progress to a wide range of roles across sectors. Typical career paths include brand manager, product manager, marketing manager, digital marketing executive, market research analyst, CRM or customer insight specialist, and communications or PR roles. The programme also prepares students for consultancy work, graduate management schemes and for further study such as a research degree.

Students benefit from skills in strategic planning, customer analytics, campaign development and evidence-based decision making, which are valued in commercial organisations, public sector bodies, charities and marketing agencies. The university’s careers service and business-school employer links support CV development, work placements and recruitment opportunities.

Why study at University of Nottingham

The University of Nottingham offers the Marketing MSc within a business school environment that emphasises research-led teaching and strong industry engagement. You will learn from academic staff with expertise in consumer behaviour, digital marketing and marketing strategy, and have opportunities to engage with guest speakers, live briefs and external organisations.

The campus provides extensive learning resources, specialist computing and analytics facilities, and a supportive postgraduate community. The university’s careers and employability services, alumni network and corporate partnerships help convert learning into practical experience and career opportunities both in the UK and internationally.