Loughborough University

What you'll study

The programme combines core marketing theory with contemporary practice and quantitative techniques. Typical modules cover topics such as:

• Marketing Management and Strategy – frameworks for competitive positioning, segmentation and strategic planning.
• Consumer Behaviour – psychological and social drivers of purchase, decision-making and brand relationships.
• Digital Marketing and Social Media – online channels, content strategy, customer experience and metrics.
• Marketing Analytics – data-driven decision making, descriptive and predictive techniques, CRM analytics and performance measurement.
• Brand Management – brand equity, architecture, activation and measurement across channels.
• Research Methods and Marketing Research – qualitative and quantitative methods, survey design, experimentation and reporting.
• Strategic Projects/Consultancy or Dissertation – an individual dissertation or a client-facing consultancy project that applies theory to a real organisational challenge.

Teaching typically uses a blend of lectures, seminars, case studies, group work and practical workshops. Assessment is usually by coursework, group project, presentations, exams and a final research project or consultancy report.

Entry requirements

Applicants are normally expected to hold a good undergraduate degree (equivalent to a UK second-class upper honours) in any discipline. Candidates with relevant professional experience or a lower class degree but strong supporting evidence may also be considered. International applicants must meet Loughborough's English language requirements; typical offers ask for a recognised qualification demonstrating proficiency in English. Admissions take into account academic transcripts, a personal statement outlining motivation and experience, and references.

Career prospects

Graduates enter a wide range of roles across sectors such as consumer goods, retail, technology, financial services and consultancy. Common career paths include:

• Marketing manager or marketing executive
• Digital marketing specialist or social media manager
• Brand manager or product manager
• Market researcher or insight analyst
• Marketing consultant or account manager in agencies

The programme equips students with strategic thinking, research and analytics skills valued by employers; many graduates move into roles that combine creativity with data-led decision making. Loughborough's careers service and employer engagement activities support internship and graduate job searches.

Why study at Loughborough University

Loughborough offers a campus-based environment with strong links between academic teaching and industry. The business and management teaching emphasises applied learning, enabling students to work on live briefs and consultancy projects with external organisations. Facilities include dedicated teaching space, computing resources and support for data-analysis tools commonly used in marketing practice.

Students benefit from an active careers and enterprise service, alumni networks and regular employer events that help build professional contacts. The campus setting provides a focused environment for study while being well connected to major UK cities and a range of regional employers in retail, manufacturing and services.