University of Western Australia

What you'll study

The Master of Marketing combines core marketing theory with applied subjects in digital channels, analytics and strategic planning. Typical topics cover consumer behaviour, marketing strategy, brand management, integrated marketing communications, marketing research and data-driven marketing. Elective options commonly include digital marketing and social media, customer relationship management, pricing strategy, international marketing and B2B marketing.

The degree is delivered through a mix of lectures, seminars, case studies and applied projects. Many students complete a capstone unit or industry project that brings together strategic planning, research methods and execution — giving practical experience in solving real marketing problems. There are also opportunities to take electives from other business disciplines such as finance, entrepreneurship or supply chain to tailor the degree to particular career goals.

Entry requirements

Applicants typically need a recognised bachelor degree or equivalent qualification. Candidates with a degree in business, commerce or a related field will meet standard academic prerequisites; applicants from other disciplines are considered and may be required to complete preparatory coursework or bridging units before commencing advanced marketing subjects.

The university also assesses professional experience for candidates who do not meet the standard academic profile. All applicants must demonstrate proficiency in English through a recognised test or prior study in English where required by the university’s admissions policy.

Career prospects

Graduates of the Master of Marketing move into a range of marketing and commercial roles. Typical positions include marketing manager, brand manager, product manager, digital marketing specialist, customer insights analyst, market researcher, communications or advertising account manager, and marketing consultant. The program prepares graduates for work across sectors such as consumer goods, technology, professional services, resources and government, and supports entrepreneurship and in-house marketing careers.

The degree emphasises practical skills — for example market research methods, data analytics and campaign planning — that are valued by employers and useful for progression to senior marketing and commercial leadership roles.

Why study at University of Western Australia

The University of Western Australia offers the Master of Marketing through a well-established business school with a strong research and teaching profile. Studying at UWA gives access to experienced academic staff, industry-engaged project opportunities and career services that connect students with employers in Perth and nationally.

UWA’s campus and industry links in Western Australia support practical learning and networking with companies across consumer markets, resources services and professional sectors. The program’s flexible structure and electives enable students to specialise in digital marketing, analytics or strategic brand management to match evolving industry needs.