Loughborough University

What you'll study

The programme blends core business disciplines with sport-specific applications to build capability in strategy, leadership and commercial operations. Teaching typically combines lectures, seminars, case studies, applied projects and a substantial individual or group capstone.

• Core modules – strategic management in sport, leadership and organisational behaviour, finance and commercial decision-making for sport organisations.
• Industry-facing modules – sport marketing and sponsorship, event and venue operations, commercial rights and media, participation and community sport strategies.
• Applied practice – consultancy projects, live briefs with industry partners, and simulations that mirror real-world governance and commercial challenges.
• Research and capstone – a dissertation, business plan or consultancy report allowing you to investigate a strategic issue, develop an original solution or produce an implementation-ready proposal.
• Optional opportunities – short work placements, executive coaching, or additional skills workshops in negotiation, project management and data analytics for sport.

Entry requirements

Applicants are normally expected to hold an undergraduate degree in a related discipline at a UK 2:1 standard or an equivalent international qualification. Applicants with a lower-class degree and substantial relevant professional experience in sport, events, management or commercial roles may also be considered.

• Demonstrable evidence of interest in sport business, such as work experience, internships, volunteering, or relevant professional responsibilities.
• For international applicants whose first language is not English, a recognised English language qualification at the programme’s required level is expected.
• Selection may include assessment of personal statement, references and (where requested) an interview or written task to evaluate suitability and professional motivation.

Career prospects

Graduates move into leadership and management roles across the sport ecosystem, leveraging both commercial and strategic skills developed on the programme.

• Commercial and partnership roles with clubs, federations and governing bodies
• Event and venue management for stadia, tournaments and mass-participation events
• Sponsorship, rights management and media commercialisation
• Consultancy and advisory roles for agencies and specialist sport business firms
• Leadership positions within health, participation and community sport organisations, or entrepreneurship in sport-tech and service start-ups

Why study at Loughborough University

Loughborough combines a strong tradition in sport with a close relationship between academic expertise and industry practice. Students benefit from purpose-built sport facilities, links to commercial partners and an active employer network that facilitates live projects and placement opportunities.

The programme is delivered by academics and practitioners with experience across sport business, events and governance, and is designed to develop the practical leadership skills employers seek. Loughborough’s careers and enterprise services provide tailored support to help you translate your degree into tangible career progression within sport and related sectors.