Loughborough University

What you'll study

The programme combines core theory with practical and methodological training to prepare you for careers across media, communications and the creative industries. Teaching typically covers media and cultural theory, digital and social media, media industries and policy, audience and reception studies, and strategic communication. You will study research methods (qualitative and quantitative) and data-driven approaches to media analysis, and complete a substantial independent research project or professional practice portfolio.

• Core topics: contemporary media theory; media industries and policy; audience studies; digital media and society; research methods.
• Practical modules: content strategy; social media and influencer marketing; media analytics; campaign design and evaluation; professional practice or placement options.
• Research project: a dissertation or practice-based major project that allows you to pursue specialised interests and demonstrate research or professional skills to employers.
• Learning formats: seminars, workshops, case studies, guest lectures from industry, group projects and independent research.

Entry requirements

Applicants are normally expected to hold a good undergraduate degree (equivalent to a UK upper second class honours) in a relevant subject such as media, communication, journalism, marketing, sociology or cultural studies. Applicants with substantial professional experience in media, communications or the creative industries may also be considered.

• Academic qualification: a recognised undergraduate degree in a related field or equivalent professional experience.
• English language: evidence of proficiency if your first language is not English (for example an academic English qualification at a level commonly accepted for postgraduate study).
• Supporting materials: a personal statement, curriculum vitae and references; a portfolio or work samples may be requested for applicants with professional experience in media practice.

Career prospects

Graduates leave with a combination of analytical, research and practical communication skills valued across the media and creative sectors. Typical career paths include roles in media planning and buying, content strategy, digital and social media management, public relations and corporate communications, audience research and media analytics, and roles within broadcasting, publishing and cultural organisations.

The programme also provides a solid foundation for further academic study, including doctoral research, for those interested in media scholarship or policy research careers.

Why study at Loughborough University

Loughborough University London brings the university's strengths in employability and applied research into the heart of the capital, offering strong links with London's media, creative and public sectors. You will learn from research-active staff and visiting practitioners, benefit from industry-facing projects and guest lectures, and have access to networking and professional development opportunities tailored to media and communication careers.

The campus environment emphasises collaborative learning and close staff-student engagement, while the London location provides direct access to agencies, broadcasters, cultural institutions and policy organisations, making it an appropriate choice for students who want both academic rigour and practical industry exposure.