Loughborough University

What you'll study

The programme combines critical theory, empirical research methods and practical modules to explore how media and communication shape public life. Core components typically include advanced media and communication theory, qualitative and quantitative research methods, media policy and regulation, and a substantial independent research project (dissertation).

Students can usually choose from optional modules that reflect current industry and scholarly topics, such as digital and social media analytics, audience and reception studies, visual culture and representation, journalism and news production, branding and strategic communication, and media, politics and public opinion. Practical workshops and project-based modules give experience with content production, data analysis tools and campaign design.

• Research methods: qualitative interviews, focus groups, content and discourse analysis, and quantitative survey techniques.
• Theory: perspectives on media effects, cultural studies, political communication and globalisation.
• Practical skills: multimedia production, social media strategy, analytics, and evaluation.
• Dissertation or major project: an independent piece of research or practice-led project supervised by academic staff.

Teaching and assessment

Teaching is a mix of lectures, seminars, workshops and one-to-one supervision for the dissertation. Assessment methods include essays, research reports, group projects, presentations, portfolios and the dissertation.

Entry requirements

Applicants are normally expected to hold a good undergraduate degree in a relevant subject such as media, communication, sociology, politics, cultural studies or a related discipline. Candidates with lower-class honours but with substantial professional experience in media, communications or a related field may also be considered.

International applicants should demonstrate proficiency in English through a recognised qualification. Applicants may be asked to submit a personal statement outlining their interest in the programme and, where relevant, a sample of academic or professional work. References and an interview may be required in some cases.

Career prospects

Graduates progress into a wide range of roles across the public, private and third sectors. Common career destinations include journalism and editorial roles, public relations and corporate communications, digital and social media management, content strategy, market and audience research, media policy and regulation, and roles in cultural organisations.

Other graduates pursue research and doctoral study in media, communication or related social sciences, or move into adjacent fields such as marketing, user experience research, public affairs, and creative industries project management. The programme’s combination of research training and practical skills is designed to support work in both specialist media roles and broader strategic communication positions.

Why study at Loughborough University

Loughborough offers a campus-based environment with strong interdisciplinary links across social sciences, design and digital media. Students benefit from research-led teaching, access to industry-focused projects and opportunities to work with academic staff active in contemporary media research.

The university places emphasis on employability and professional development, with support services for careers, placements and networking. On-campus facilities, such as media labs and collaborative workspaces, and connections with regional and national media organisations help students gain practical experience and build professional contacts while studying.