Massey University

What you'll study

The Bachelor of Business is typically delivered over three years of full-time study and combines foundational business theory with applied skills. Early study focuses on core topics such as microeconomics and macroeconomics, principles of accounting, introductory finance, business statistics, organisational behaviour and marketing fundamentals. As you progress you choose one or more majors or specialisations—common options at Massey include Management, Marketing, Finance, Accounting, Human Resource Management, International Business and Agribusiness.

Typical modules and course types include:

• Core business foundations – economics for business, quantitative methods, business law and ethics.
• Discipline-specific modules – e.g. financial accounting and reporting; consumer behaviour and brand management; corporate finance and investment; operations and supply chain management.
• Capstone and integrative projects – applied consulting projects, strategy capstones or business simulations that integrate learning across subjects.
• Work-integrated learning and internships – opportunities to complete industry projects, internships or work placements to build practical experience and professional networks.
• Electives and cross-disciplinary options – options to take courses in entrepreneurship, sustainability, data analytics, Māori business studies and languages, depending on campus and availability.

Students can often tailor their study by combining majors and minors, and many courses are available on-campus or through Massey’s distance and online delivery modes for additional flexibility.

Entry requirements

Entry is typically based on secondary school qualifications that meet New Zealand university entrance standards (for example NCEA Level 3 University Entrance) or recognised international equivalents. Applicants will usually need passes in a specified number of approved subjects, and some pathways accept mature students with relevant work experience.

International applicants must meet Massey University’s English language requirements through recognised tests or prior study in English. Specific entry conditions, credit for prior tertiary study or recognition of prior learning are assessed on an individual basis; applicants with prior tertiary study or vocational qualifications may be eligible for advanced standing.

Career prospects

Graduates of the Bachelor of Business move into a broad range of roles across the public and private sectors. Common career paths include:

• Marketing coordinator, brand manager or digital marketing specialist
• Business analyst, management consultant or operations coordinator
• Financial analyst, banking roles or corporate finance support (further professional qualifications may be required for specialist finance roles)
• Human resources adviser, recruitment or organisational development roles
• Accountancy roles (note: professional accounting bodies typically require additional accredited study or postgraduate qualifications for chartered status)
• Roles in agribusiness, international trade, supply chain, government agencies and not-for-profit organisations

The degree also provides a solid base for postgraduate study in business, management, accounting or specialised professional qualifications.

Why study at Massey University

Massey’s business programmes are offered through Massey Business School, which combines academic teaching with applied learning and industry connections. The university is known for flexible delivery options, including on-campus study across multiple campuses and distance/online study, which suits students balancing work or other commitments.

Students benefit from practical learning opportunities such as internships, industry projects and career development services. Massey also emphasises research-informed teaching and offers pathways to postgraduate study and professional accreditation where relevant. Support services, student clubs and employer engagement activities help students build networks and transition into the workforce.