The MSc Sport Data Analytics at the University of Strathclyde combines applied data science, statistics and sport science to prepare graduates for roles using data to inform performance, coaching and commercial decisions in sport. It suits numerate graduates who want practical skills in programming, machine learning, and sports-specific analytics workflows, alongside a substantial applied project with industry or research focus.
The programme blends core data analytics techniques with sport-specific applications. You will study modules covering statistical modelling, machine learning, time-series analysis, and data visualisation, alongside modules that focus on sport performance data, wearable sensors, biomechanics data processing and applied sport analytics workflows. Teaching combines lectures, hands-on labs and project work using real datasets drawn from match events, tracking systems and wearable devices.
Typical module topics include:
Assessment is by a mix of practical coursework, group projects, presentations and a final project. Emphasis is on transferable skills: programming (commonly Python or R), scripting for data pipelines, experiment design, and presenting results to non-technical audiences.
Applicants are normally expected to hold a good honours degree (equivalent to a UK 2:1 or above) in a numerate or relevant analytical discipline such as sport science with quantitative content, computer science, mathematics, statistics, engineering, or a related subject. Candidates with a lower second-class honours plus substantial relevant professional experience or a strong portfolio of analytical work may be considered.
Practical experience or demonstrable ability in at least one programming language (Python, R or similar), basic statistics and handling datasets is expected. Applicants without direct programming experience may be required to complete preparatory study or online modules prior to or at the start of the programme.
International applicants whose first language is not English must meet the University's English language requirements (for example, an approved academic English test or equivalent qualification). Specific entry enquiries should be directed to the admissions team for personalised guidance.
Graduates move into a variety of roles at the intersection of sport and data, including performance analyst, data scientist for clubs and federations, analytics roles with sports technology companies, and commercial data roles with broadcasters and rights holders. Other common destinations include roles in athlete monitoring and strength & conditioning support, consultancy for sports organisations, and product or business analytics in companies providing GPS, wearables and performance platforms.
The programme also provides preparation for research careers and PhD study in areas such as sports analytics, biomechanics, or health data science for sport-related applications. The applied project experience and emphasis on communication equip graduates to translate technical results into actionable recommendations for coaches, support staff and stakeholders.
Studying at Strathclyde offers access to interdisciplinary teaching that draws on strong computing, engineering and sport science expertise. The university’s central Glasgow location provides proximity to professional sports clubs, technology firms and a vibrant sporting community, creating opportunities for applied projects and industry links.
Students benefit from practical lab-based sessions and an emphasis on industry-relevant skills—programming, data pipeline development and stakeholder communication—within a department experienced in data science teaching. The programme’s applied focus and ties with local partners help students build a portfolio of real-world analytics work that supports employability in the growing sports analytics sector.
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