Lincoln University

What you'll study

This major combines core commerce subjects with specialised hospitality and tourism topics. You will study business fundamentals such as accounting, economics, marketing and human resource management alongside hospitality- and tourism-specific modules.

• Hospitality operations — accommodation and food & beverage operations, front office management, service quality and operational systems.
• Tourism studies — tourism systems, destination development, visitor management and tourism planning.
• Revenue and revenue management — pricing, yield management and distribution channels for hotels and tourism businesses.
• Marketing and e-tourism — digital marketing for hospitality, social media strategy, consumer behaviour in tourism markets.
• Management and HR — leadership, workforce planning, employment relations and service culture in hospitality contexts.
• Sustainable and event tourism — principles of sustainable tourism, community engagement, and planning and managing events and conferences.
• Research and capstone — research methods, applied projects and a final capstone or practicum that integrates learning with industry practice.

The programme typically combines lectures and seminars with hands-on workshops, site visits and an industry placement or practicum. Students can expect assessment through case studies, practical projects, group work, written assignments and presentations.

Entry requirements

Admission is through the university's standard undergraduate entry process. Applicants normally need a recognised secondary school qualification that meets the university's undergraduate admission criteria. For domestic applicants this commonly means meeting University Entrance or equivalent; international applicants must present an equivalent completed secondary qualification.

Applicants should demonstrate competency in English; the university publishes accepted English language qualifications and proficiency requirements. Mature applicants with relevant industry experience are considered through a non-standard entry pathway and may be asked to provide a CV and references or attend an interview.

Some subjects in the degree require or recommend prior study in numeracy or literacy at secondary level. Specific programme entry guidance, credit for prior learning and pathways from diploma-level study are available from the university's admissions office.

Career prospects

Graduates are prepared for a wide range of roles across hospitality, tourism and events, including hotel and resort management, operations supervisor roles in food and beverage, revenue and distribution analyst positions, event and conference management, tourism development and visitor experience roles.

Other common career destinations include tourism consultancy, destination management organisations, airline and transport operations, tourism marketing and digital roles, and small business or hospitality entrepreneurship. The degree also provides a foundation for postgraduate study in business, tourism planning, sustainability or management.

Why study at Lincoln University

Lincoln University offers an applied, industry-aligned approach with opportunities for work-integrated learning and close links to the New Zealand tourism and hospitality industry. The campus environment supports small class sizes and direct access to lecturers with industry experience and research expertise in tourism, hospitality operations and sustainable practice.

Students benefit from practical teaching facilities, field trips to local tourism enterprises, and established employer relationships that support internships and practicum placements. The programme’s emphasis on sustainability and destination management reflects current industry priorities, helping graduates adapt to evolving labour market needs.