Lincoln University

What you'll study

This degree covers foundational commerce subjects and a progressive suite of marketing topics that build from theory to applied practice. Early study typically includes introductory economics, accounting, business law, statistics and principles of marketing to establish a broad business base.

• Core marketing subjects: marketing principles, consumer behaviour, marketing research and analytics, marketing communications, brand management and marketing strategy.
• Digital and applied marketing: digital marketing and social media, e-marketing, customer relationship management (CRM), and advertising planning.
• Specialist and contextual subjects: international marketing, services marketing, new product development, sales management and pricing strategy. Content often includes sustainability and ethics in marketing, reflecting industry best practice.
• Quantitative and supporting skills: market research methods, data analysis for business, and elective units in finance, operations or entrepreneurship.
• Capstone and practical learning: in later stages you can expect a marketing strategy capstone project, real-client projects, case studies and opportunities for industry placements or internships, enabling applied experience and a professional portfolio.

Entry requirements

Applicants are usually expected to meet university entrance requirements appropriate to their country. For domestic applicants that typically means successful secondary school completion with sufficient university entrance credits; for international applicants, completion of a recognised secondary qualification is required.

• Academic background: evidence of satisfactory secondary school results. Background study in mathematics or statistics is recommended because of the quantitative components of the degree.
• English language: proficiency in English is required; applicants who did not complete prior study in English will need to demonstrate language competence through an approved test or pathway.
• Alternative entry: mature applicants and those with prior tertiary study or relevant work experience may be considered via alternative admission pathways.

Career prospects

Graduates are prepared for a wide range of marketing and commercial roles across sectors. The degree emphasises transferable skills in communication, data analysis, strategic thinking and digital tools.

• Typical entry-level roles: marketing coordinator, digital marketing specialist, social media manager, sales representative, advertising account executive or market research assistant.
• Mid-career roles: brand manager, marketing manager, product manager, insights analyst, communications manager or CRM specialist.
• Sector opportunities: private companies, marketing and advertising agencies, agribusiness and primary sector firms (a particular strength in Lincoln’s local economy), public sector marketing, non-profit organisations and entrepreneurial ventures.
• Further study: graduates may choose postgraduate study in marketing, business analytics, management or specialised areas such as consumer psychology or international business.

Why study at Lincoln University

Lincoln University offers a compact, campus-based learning environment with strong links to industry and a practical focus on applied learning. The university is well known for close engagement with agribusiness and primary-sector organisations, giving marketing students distinctive opportunities to work on real-world problems in those contexts.

• Applied focus: emphasis on industry projects, internships and hands-on assignments that build a professional portfolio.
• Personalised teaching: smaller class sizes and accessible academic staff support closer supervision and more one-on-one feedback than at larger institutions.
• Industry connections: established relationships with local and national businesses, particularly in agri-food and sustainability sectors, facilitate networking and work-placement opportunities.
• Skill development: the programme combines creative, strategic and quantitative skill development to prepare graduates for contemporary marketing roles, including digital and data-driven positions.