Oxford Brookes University

What you'll study

This programme covers the strategic and tactical dimensions of marketing with a strong emphasis on brand development and management. Typical modules include:

• Strategic Marketing Management – frameworks for market analysis, segmentation, targeting and positioning, and long‑term planning.
• Brand Strategy and Communication – brand identity, equity, architecture, storytelling and integrated communications across paid, owned and earned channels.
• Consumer Behaviour – psychological, social and cultural drivers of consumer choice and implications for brand building.
• Digital Marketing and Social Media – online channel strategy, content marketing, influencer engagement and campaign measurement.
• Marketing Research and Analytics – qualitative and quantitative methods, data interpretation, insight generation and use of analytics for decision making.
• Marketing Communications and Campaign Planning – creative briefing, media planning, integrated campaigns and evaluation of communications effectiveness.
• Ethics, Sustainability and Corporate Reputation – responsible marketing, sustainability considerations and their impact on brand trust.
• Professional Practice and Project – a substantial dissertation or applied consultancy project working with a real client or on an independent research topic related to marketing and brand management.

Teaching typically combines lectures, seminars, case studies, simulations and practical workshops. Assessment methods include assignments, group projects, presentations, exams and the final project. Part‑time and flexible study options are often available.

Entry requirements

Applicants are normally expected to have a recognised undergraduate degree in any discipline, with a preference for business, marketing, communications or related subjects. Equivalent professional experience in marketing or a closely related field may be considered in place of a formal qualification. You should be prepared to demonstrate academic readiness and motivation for postgraduate study through your application and references.

For applicants whose first language is not English, the university requires an approved English language qualification at the postgraduate level (for example, an IELTS score at a level commonly accepted for master's study). Specific honours-class and language-score thresholds are published by the university and should be checked on the course page before applying.

Career prospects

Graduates move into a range of marketing and brand roles across industry, agency and consultancy settings. Typical career destinations include:

• Brand manager or assistant brand manager
• Marketing manager or marketing executive
• Digital marketing specialist, social media manager or content strategist
• Market researcher or insight analyst
• Account manager or client services roles in advertising and PR agencies
• Brand consultant or strategist in specialist consultancies

The programme’s practical elements and project work help build a portfolio of real‑world experience, making graduates attractive to employers seeking evidence of both strategic thinking and hands‑on skills.

Why study at Oxford Brookes University

Oxford Brookes combines a strong teaching focus with close links to industry and a practical approach to postgraduate education. Students benefit from small‑group teaching, access to contemporary learning facilities and guest lectures from marketing practitioners. The university’s location close to the city of Oxford offers good transport links and access to a wide range of employers across the region.

Support services include dedicated careers and employability teams, opportunities for live consultancy projects with external organisations, and workshops on CVs, interview skills and portfolio development. These resources help students translate academic learning into career outcomes in marketing and brand management.