Oxford Brookes University

What you'll study

The programme combines core marketing theory with practical skills for operating in international markets. You study a mix of strategic and applied modules and complete a major dissertation or consultancy project tailored to a global marketing challenge.

• Global Marketing Strategy – frameworks for analysing international market opportunities, market entry modes and global versus local positioning.
• International Consumer Behaviour and Culture – how culture, values and social trends shape buying in different regions and how to segment and target cross‑border audiences.
• Digital Marketing and Analytics – digital channels, social media strategy, web analytics, customer journeys and using data to optimise campaigns.
• Brand Management and Communications – building and managing global brands, integrated communications and creative briefs for international markets.
• International Market Entry and Operations – considerations for distribution, supply chains, pricing and legal/regulatory aspects when expanding overseas.
• Research Methods for Marketing – quantitative and qualitative methods, survey and interview design, and data analysis techniques you can apply in the dissertation.
• Sustainable and Ethical Marketing – responsible marketing practices, stakeholder engagement and sustainability considerations in global strategy.
• Dissertation or Consultancy Project – an independent research dissertation or an industry-focused consultancy project addressing a real-world global marketing problem.

Structure

The course is typically delivered through taught modules across two semesters, followed by a supervised dissertation or consultancy project. Teaching methods include lectures, seminars, case studies, workshops and client briefs, with assessment by essays, reports, group projects, presentations and the final dissertation/project.

Entry requirements

• A good UK undergraduate degree (usually equivalent to a 2:2 or above) in business, marketing, management or a related discipline. Applicants with other degrees and relevant professional experience are considered.
• Relevant professional experience in marketing, communications or international business can strengthen an application, particularly for candidates from non-marketing backgrounds.
• English language proficiency for international applicants (evidence required), typically demonstrated by a recognised test such as IELTS; the programme normally expects a score that reflects readiness for postgraduate study, with minimum sub‑scores often specified.
• References and a personal statement outlining your motivation for studying global marketing and your career goals. Interviews may be used in some admissions decisions.

Career prospects

Graduates move into international and domestic marketing roles where they apply strategic, digital and analytical skills. Common career paths include:

• International marketing manager or brand manager, leading campaigns across multiple markets.
• Digital marketing specialist or social media manager focusing on data‑driven customer acquisition and engagement.
• Market research and consumer insights analyst, using qualitative and quantitative methods to inform strategy.
• International business development or export manager, managing market entry and partner relationships.
• Marketing consultant or agency roles working on cross‑border campaigns and brand strategy.
• Further study or research roles for those pursuing PhD-level work in international marketing topics.

Why study at Oxford Brookes University

• Practical, career-oriented teaching that emphasises applied projects, live briefs and transferable skills valued by employers.
• Access to specialist marketing resources, analytics tools and a curriculum that covers both strategic thinking and hands‑on digital techniques.
• Industry links and opportunities to work on consultancy projects with external organisations, helping you build a professional portfolio and networks.
• Support services for postgraduate students, including careers advice, CV and interview preparation and employer engagement activities in and around Oxford.
• Location advantages: proximity to a broad business community and the academic environment of Oxford, while studying on a campus with facilities designed for postgraduate learning.