Loughborough University

What you'll study

This programme covers contemporary digital media practice alongside critical and analytical perspectives on communication. You will study a mix of core modules and options that typically include:

• Digital media theory: foundations in media, society and culture with a focus on the changing media landscape.
• Digital communication strategies: planning and evaluation of campaigns across platforms, audience segmentation and metrics.
• Data and analytics for media: quantitative methods, digital metrics, social media analytics and interpretation of user data to inform decisions.
• User experience and interaction design: principles of UX research, prototyping and testing for digital products and services.
• Multimedia production: practical skills in content creation including video, audio, interactive and visual storytelling.
• Research methods: qualitative and quantitative approaches tailored to media research, leading to an independent dissertation or applied project.

Teaching combines seminars, practical workshops, industry-led briefs and a substantial final research dissertation or professional project. Assessments typically include project portfolios, presentations, written reports and a dissertation or applied capstone.

Entry requirements

Applicants are normally expected to hold a good honours degree (typically a 2:1 or equivalent) in a relevant subject such as media studies, communication, sociology, computing, marketing or a closely related discipline. Candidates with a lower classification plus relevant professional experience in digital media, communications or creative industries may also be considered.

International applicants must meet English language requirements; common evidence accepted includes recognised qualifications or an approved test score (equivalents to around a mid‑6.0s overall on major tests). Applicants are assessed on academic background, personal statement and, where relevant, a portfolio or evidence of professional practice.

Career prospects

Graduates from this programme go on to a broad range of roles across the public, private and third sectors. Typical career paths include:

• Digital strategist or communications manager in agencies and in‑house teams
• Social media and content manager or producer
• UX researcher or digital product specialist
• Data analyst focused on audience and engagement metrics
• Public relations and stakeholder communications roles
• Research positions in academic, policy or commercial research organisations, or progression to doctoral study

The degree emphasises real-world skills and portfolio development, which supports employability in creative and technical roles as well as strategic and leadership positions in communications.

Why study at Loughborough University

Loughborough offers a campus environment with strong links between academic research and industry practice. The university’s interdisciplinary schools bring together social sciences, design and technology expertise, enabling a curriculum that blends theoretical insight with hands-on digital production and analytics.

Students benefit from modern facilities such as media and production studios, computing resources and data labs, as well as career services and employer engagement that support placements, consultancy projects and graduate recruitment. The programme’s emphasis on applied projects and research-led teaching prepares graduates to make an immediate contribution in professional roles or to continue into research careers.